Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others. An advocate for creative media thinking, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo. Before joining Euro RSCG eight years ago, Anna was a media negotiator for TBS Media Management, where she bought media for such clients as CVS and RadioShack. Anna is also a writer for ClickZ, where she writes a column on behavioral targeting. Anna earned her bachelor's degree in journalism from St. John's University in New York.

Blog Entries by Anna Papadopoulos

There's a Reason it's Called "Social" Media

Posted November 20, 2007 | 10:10 PM (EST)


Privacy groups are at it again. This time they are going after social networking sites like Facebook and MySpace, filing complaints about the network's new social-targeting advertising platform. Essentially, Facebook's Social Ads allows consumers to endorse a brand and then have their names and photos displayed along with an accompanying...

Read Post

Have Your Cookie and Eat it Too

Posted November 5, 2007 | 06:39 PM (EST)


Ever since the release of George Orwell's novel, Nineteen Eighty-Four, people have been leery of anything that seems "Orwellian," and the Internet is no exception. The media has done its share of perpetuating these fears with threats of computer viruses, hackers and identity thieves not to mention...

Read Post

Who's Afraid of Social Media?

Posted October 27, 2007 | 02:50 PM (EST)


Is your email box inundated with invitations to connect with long lost acquaintances or people you've never met? Do you wonder how you got so popular all of a sudden? Or perhaps, you find all the recent attention quite intimidating. For many, social media introduces an entirely new level of...

Read Post