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Anne Mai Bertelsen
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Anne Mai Bertelsen is the Founder and President of MAi Strategies, an analytics driven marketing and digital strategy consulting firm. The firm helps companies develop and launch new products, services and programs. Her clients include American Express, the United Nations’ Office of Humanitarian Assistance, and the Radio Advertising Bureau. She is also a Senior Advisor to CauseShift, a consultancy that re-thinks and re-imagines cause marketing.

Prior to starting her own firm, Anne held marketing positions at American Express and the Port Authority of NY & NJ; was a media strategist and pollster at Dresner, Sykes, Jordan & Townsend (DSJT), a national public image and political consulting firm; and Assistant Producer at CBS News’ Election and Survey Unit.

The mother of three children, Anne is active in her community on issues of educational equity, hunger and preservation of the performing arts.

Entries by Anne Mai Bertelsen

Why Closed Loop Data Can Disrupt Health Care

(2) Comments | Posted November 16, 2013 | 12:12 PM

The future of health care, according to Wired, will be built on three pillars -- data, technology, and design. So last week in lower Manhattan, the magazine's editors gathered an eclectic mix of physicians, technologists and data scientists to explore innovations in these three pillars.

Like last year's...

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WiredHealth: Connect Visionaries to Frontline Providers

(3) Comments | Posted October 25, 2012 | 3:20 PM

Wired magazine, since its inception, has spotlighted how new and developing technologies shape our culture, economy, and politics. Now just months shy of its 20th anniversary, the magazine is focusing on health to spur new innovations. As part of this concerted focus, Wired, in collaboration with the

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In Remembrance of a Perfect Stranger

(0) Comments | Posted September 13, 2011 | 10:48 AM

We have been drenched with rain for days. But, ten years ago, in the midst of hurricane season, it was an extraordinarily clear and sunny day. If you live or work in NYC, you know how infrequent these days are when the sky is a perfect cerulean blue -- crisp,...

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Visualizing Hunger and Its Impact: Why We Need a Hunger Data Consortium

(6) Comments | Posted July 27, 2010 | 11:24 AM

It has become somewhat of a management mantra: you cannot manage what you do not measure. And, yet, when it comes to the most pressing social problems of our day -- like hunger in America -- we need so much more than measurement. We need smarter, more collaborative data collection...

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What Kind of Girl Effect are Nike and Roethlisberger Promoting?

(7) Comments | Posted May 14, 2010 | 2:50 PM

Last month, well paid and equally arrogant, Pittsburgh Steelers' quarterback Ben Roethlisberger was given a six-game suspension by the NFL following allegations of sexual assault. Women's rights advocates, as well as many Steelers fans, questioned whether the suspension went far enough and, in particular, focused on Nike's continued...

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Why James Cameron Should Start A Conversation on Disabilities

(1) Comments | Posted March 7, 2010 | 1:48 PM

Tonight, when Avatar creator and director James Cameron takes the stage to accept an Oscar -- as I am certain he will at least once -- he has the opportunity to start a much needed public conversation on disabilities. This conversation has the ability to both educate and spur inclusion...

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Make the Right Donations: Create a "Give Registry"

(2) Comments | Posted January 27, 2010 | 3:10 PM

The devastation of the Haiti earthquake has motivated thousands of well intentioned individuals and groups to provide support and assistance. Yet, so often in the most critical early days of a disaster, our good intentions -- driven by the initial shock and horror -- lead us into actions that are...

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Hunger in America: More Than Money is Needed

(2) Comments | Posted November 30, 2009 | 11:09 AM

This week, Michelle Obama, in conjunction with the Corporation for National and Community Service, launched Feed A Neighbor to combat hunger in America.  While laudable, we need to do so much more to reduce hunger in America.  We need to revisit our food policy, which provides financial and in-kind food...

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Parents: Vaccinate Your Children

(25) Comments | Posted November 10, 2009 | 2:20 PM

I’m baffled. Utterly. Last week, New York City began vaccinating elementary school children against the H1N1 virus. The vaccine is optional but free; parents need only provide permission.  So, are parents sending in their permission slips en masse?  No. Citywide, according to The New York Times, less than half...

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Why the Insured Should Support Health Care Reform: Employer Sponsored Health Insurance is an Endangered Species

(101) Comments | Posted September 19, 2009 | 6:46 PM

South Carolina Republican Congressman Joe Wilson's decidedly un-Congressional outburst during President Obama's speech on health care reform was met with swift censure from his colleagues on both sides of the political fence. But while he was publicly called out for his inappropriate and disrespectful behavior toward the President, no one...

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