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Annette Maggi
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Annette Maggi, MS, RD, LD, FADA is President and owner of Annette Maggi & Associates, Inc. is a strategic nutrition marketing and communications consulting firm specializing in the interface between food manufacturers and retail grocers, and nutrition and regulatory issues. Today’s environment revolves around serious health issues and implications; Annette Maggi & Associates, Inc. responds by taking a real and yet refreshing approach to creating and implementing infinitely stronger nutrition strategies that deliver results. The company’s mission is to help food companies, retailers and related industries improve brand loyalty and increase sales by blending nutrition, regulatory and business sense to deliver credible and audience-right solutions. Among the companies clients are Vestcom, Kellogg’s, Dow AgroSciences, the Culinary Institute of America, and B&W Gourmet Farms.

Maggi is a sought after resource in the nutrition and regulatory field with experience at Fortune 500 companies including Pillsbury, General Mills and Target. At Target, she developed the brand strategy for Archer Farms Organic and Simply Balanced. She then spent three years helping build the nationwide success of the NuVal System, a point-of-purchase nutrition guidance system in retail grocery stores. Maggi excels at combining regulations, trends and competitive insight to develop business and consumer solutions that show results. She is recognized as a distinguished speaker and writer, and has a reputation as a driven performer and partnership builder.

Entries by Annette Maggi

Overhauling the GRAS Process: What Are Realistic Goals?

(1) Comments | Posted October 21, 2013 | 5:17 PM

In 1958, Congress passed a law requiring companies that developed a new food additive to prove it was safe for human consumption before it could be introduced into the marketplace. Some foods -- think vinegar, oil, salt, sugar -- had been in the food supply and consumed by humans for...

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Consumer Confusion Reigns: Fat's Role in Healthy Eating Habits

(1) Comments | Posted August 27, 2013 | 12:26 PM

I started my career as a registered dietitian in the late 1980s. The nutrition craze at the time was what I call the "Snackwell's Diet." Nabisco had done the unthinkable -- figured out how to eliminate fat from cookies. They introduced their Snackwell line of products based on this new...

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