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Visit LA Today

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Lights, cameras, red carpets and stars--these are the images conjured up by Hollywood, the Los Angeles district synonymous with entertainment. It's the backbone of our city, our claim to fame, and today, Hollywood is a greater magnet for tourism than ever before.

Tourism is the single biggest driver of our city's economy. In 2008, an estimated 25.6 million visitors came to Los Angeles spending a total of $13.8 billion which supported over 450,000 jobs.

To share Hollywood's magic with the world, we've launched the Visit Hollywood 2010 campaign. We hope the campaign ignite a resurgence in Hollywood tourism by building upon the momentum of the many landmark anniversaries being celebrated this year.

This year marks the 50th anniversary of the Hollywood Walk of Fame, the 75th anniversary of Starline Tours, and the recent opening of Madame Tussuads Hollywood. But that's not all; it also falls on the 25th anniversary of the Rock Walk, the opening of a Hard Rock Café on Hollywood Blvd. and the introduction of Universal Studios Hollywood's "King Kong 360 3-D" by Director and Special Effects-Master Peter Jackson. "Visit Hollywood 2010" also coincides with the re-opening of the sets and film locations on Universal's historic backlot-the largest construction project in Hollywood studio history.

And if those momentous attractions aren't enough to incentivize tourism, we've also instituted a promotional campaign allowing guests of Los Angeles to get special "Visit Hollywood" discounts and great travel information by visiting two new websites: ExperienceHollywood.com and DiscoverLosAngeles.com.

Tell your friends its time to go stargazing. Visit Hollywood today.

Cross-posted at mayor.lacity.org