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April Rudin
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April J. Rudin is the founder of The Rudin Group. a wealth marketing solutions firm specializing in UHNW/HNW client acquisition. strategies. It is the mash-up of wealth marketing, digital/social media and next gen. The Rudin Group represents the sum effort of April's experience, relationships and know-how in creating effective, visible campaigns. This is April’s first entrepreneurial effort.

A native Detroiter, her career began at Kelly Services, a world-leader in the temporary help industry, where she held a variety of positions including National Sales Manager, and was a frequent media spokesperson at press conferences, media tours etc. She does not believe that this was her fifteen minutes of fame.

April has held a variety of marketing and leadership positions at both large and small service organizations. Most recently, she gained knowledge and expertise of the unique needs of the high net worth marketplace. April's marketing effort represents the culmination of more than 20 years of business insight, successful campaigns, and a joie de vivre.

The above details April’s paid career experience, but not the almost ten years April spent at home with Alec age 19 and Josh age 17.

Blog Entries by April Rudin

I Have A Dream--Wall St And Social/Digital Media Become Facebook Friends

(0) Comments | Posted May 22, 2013 | 10:46 AM

Relationships are complicated and messy. It's a fact. That couple shuffling through the park holding hands after 50 years of marriage either are just having a good day or they've learned to push all the complicated stuff away and focus on what the true value of their relationship is.

It's...

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The Social/Digital Battleground: David Vs. Goliath Round II

(2) Comments | Posted May 16, 2013 | 9:33 AM

A recent Boston Consulting Group survey showed that only 3% of small businesses (550 businesses with less than 100 employees) are engaged in online advertising versus 16% of larger companies. The survey highlights, yet again, small business owners' inability to seize a new market opportunity over their larger competitors.

...
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Sallie and I Agree: Women Are Not a Niche and Social Media Is Here to Stay

(4) Comments | Posted May 10, 2013 | 12:47 PM

When Sallie Krawcheck speaks, people listen. Former president of the Global Wealth & Investment Management division of Bank of America and No. 7 on Forbes' 2005 list of the world's top 100 most powerful women, Sallie certainly isn't shy about having an opinion and openly expressing herself -- a trait...

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To Be or Not To Be -- An Entrepreneur, That is...

(3) Comments | Posted May 2, 2013 | 12:49 PM

Jet-setting around the globe, meeting clients left, right and center, attending breakfasts, lunches, dinners and any number of conferences in a given month -- as a speaker, an attendee or usually both. Who am I? The CEO of a New York-based financial services marketing firm. Impressed? Well, that was the...

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New York City to Jacksonville and The Wizard of Oz : What Women Can Learn By Running Away From Home

(0) Comments | Posted April 20, 2013 | 11:30 AM

In The Wizard of Oz, Dorothy Gail taught us that "there is no place like home."

However, it was only by first running away that she could truly value "home." Recently, a very routine email from a special and wise friend, whom I'll call Lisa, led to my first...

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Do Hedge Funds Care? Yes, They Really Do!

(0) Comments | Posted March 17, 2013 | 5:28 PM

Like most entrepreneurs, it is often difficult to keep the work/life balance straight. Inevitably, there is a blurred line between work hours and "off" hours. Frequently, I am asked to attend exciting and interesting evening events. The invitations are hard to resist, though they can make for some very long...

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Skip SXSW and Rent North By Northwest: What Classic Film Teaches Us About Social Media

(2) Comments | Posted March 11, 2013 | 1:58 PM

For most Americans, South by Southwest (SXSW) has become a meaningless destination from a marketing standpoint.

What began as a music festival designed to boost Austin's reputation as a hotbed for the indie music movement has broadened in scope to include art, film, access to private financiers, and even...

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Why I Did NOT 'Celebrate' Social Media Week

(1) Comments | Posted February 22, 2013 | 1:57 PM

No one can be sure what parent first uttered the phrase "Every day is Kids Day," but generations later, we still find it amusing. During my childhood, when May would roll around, I would see the gifts and love (deservedly!!!) lavished on my mom each Mother's Day and wonder when...

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Like a Virgin: A Touch Screen for the Very First Time

(2) Comments | Posted February 5, 2013 | 10:47 AM

I'll let you in on a secret -- at age 52, I am like a virgin. While "refreshing" to still have innocence and purity, being labeled a "virgin" can be misleading, and you risk being perceived by others as "inexperienced." Always on the outside looking in, I developed anxiety over...

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First In, Last Out -- My Love Affair With Blackberry

(6) Comments | Posted December 26, 2012 | 9:55 AM

We've been together for about 10 years now. I had never planned on a long-term relationship at the beginning, but somehow we lingered on. I felt that we had been through so much together that I have had great difficulty in moving on. I am wary of my expected separation...

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Back to the Future -- My Life in Tech From the Wang Word Processor to the iPad and Beyond

(0) Comments | Posted December 13, 2012 | 4:00 PM

I began my working career at Kelly Services, "The Kelly Girl People" as the company was known then. William Russell Kelly (whom I have had the honor of meeting) began the firm in the late 1940s. He "invented" the temporary help industry by assigning clerks, typists and other...

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Who Keeps the 'GS' Monogram Towels? The Greg Smith/Goldman Sachs Divorce

(0) Comments | Posted November 14, 2012 | 11:25 AM

When Greg Smith, the "disenchanted" and "jilted lover" of his employer, Goldman Sachs, planned his resignation, it seemed to me that there was nothing emotional about it. His resignation was a purposeful and vengeful act designed to create the most direct and collateral damage possible to Goldman Sachs. Op-eds are...

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Singapore: The New Switzerland? Private Banking's New Home

(0) Comments | Posted October 23, 2012 | 5:13 PM

When you think of "Switzerland" some may think of chocolates, clocks, quaint towns, and others think of Switzerland, as a "secret" locale for global financial services firms and high net worth investors. But, Europe is once again "old skool" as here comes Singapore -- which has the world's...

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Yom Kippur in Kuala Lumpur: A Jewish Girl's Guide to Repenting in a Muslim Country

(4) Comments | Posted September 25, 2012 | 12:42 PM

Working in high net worth marketing for financial services firms has been truly exciting and interesting career, and has also brought me many opportunities to work, speak and consult in a variety of banking centers in the United States beyond New York City, and even globally in cities like Toronto...

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My Personal Social Story: Why Social Media Platforms Are Fads

(3) Comments | Posted August 27, 2012 | 12:54 PM

For as long as I can remember, I have been "social." Beginning back in grade school and continuing through high school, talking in class and giggling with my friends was almost irresistible for me, at the unfortunate expense of my grades and to the annoyance of my teachers. I craved...

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Mad Men Meets Wall St. -- Hedge Funds Will Be Allowed to Advertise

(0) Comments | Posted July 6, 2012 | 6:47 PM

Mad Men, the wildly popular AMC TV show about the fictional 1960s advertising agency Sterling Cooper Draper Pryce, is set in a haze of cigarette smoke, alcohol and chronically inappropriate behavior. Hedge funds, dating back to a similar era, have remained equally hazy to most Americans, as well as often...

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Wealth Gets a Facelift -- How to Attract and Engage New Young Wealthy Clients

(4) Comments | Posted May 31, 2012 | 3:01 PM

While I think it's true that "the rich are getting richer," it's important to note a newer, more quantifiable trend: the rich are getting younger. Heretofore, most wealth creation and/or wealth inheritance events occurred much later in life. One of the major drivers behind creating the new young wealth has...

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Last Night, I Dreamed That I Was Goldman Sachs' Social Media Manager...

(7) Comments | Posted May 10, 2012 | 11:33 PM

One of the stories pinging around on the Internet a couple of weeks ago was Goldman Sachs' plan to hire a social media community manager. While most concluded that it was "the toughest job on Wall Street," I happen to think otherwise. It's actually my "dream job," as difficult as...

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It's Lonely at the Top -- Why Peer-to-Peer Networking for Financial Services CEOs Is Critical

(1) Comments | Posted April 28, 2012 | 8:37 AM

Chip Roame, Managing Partner of Tiburon Strategic Advisors is one of the famous names in market research and strategic consulting in financial services. He has worked with over 360 top financial services' firms, and has been engaged for over 1500 assignments. He has become a trusted advisor to...

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Financial Services Should Take a Page From the Physician's Code of Conduct: First Do No Harm

(2) Comments | Posted April 20, 2012 | 6:40 AM

One of the early principles taught in medical school is "first do no harm." Sadly, this core value is currently a topic of raging debate at the SEC (Securities and Exchange Commission) as the Securities Industry and Financial Markets Association (SIFMA) continue to argue for suitability standards that are different...

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