April Rudin
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April J. Rudin is the CEO of The Rudin Group, a communications/PR firm specializing in wealth management marketing strategies. It is the sum effort of her experience, relationships and know-how in creating effective campaigns. This is April’s first entrepreneurial effort.

Her career began at Kelly Services, a world-leader in the temporary help industry, where she held a variety of positions including National Sales Manager, and was a frequent media spokesperson at press conferences, media tours etc. She does not believe that this was her fifteen minutes of fame.

April has held a variety of marketing and leadership positions at both large and small service organizations. Most recently, she gained knowledge and expertise of the unique needs of the high net worth marketplace. April's marketing effort represents the culmination of more than 20 years of business insight, successful campaigns, and a joie de vivre.

The above details April’s paid career experience, but not the almost ten years April spent at home with Alec age 18 and Josh age 16.

Blog Entries by April Rudin

Wealth Gets a Facelift -- How to Attract and Engage New Young Wealthy Clients

(2) Comments | Posted May 31, 2012 | 3:01 PM

While I think it's true that "the rich are getting richer," it's important to note a newer, more quantifiable trend: the rich are getting younger. Heretofore, most wealth creation and/or wealth inheritance events occurred much later in life. One of the major drivers behind creating the new young wealth has...

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Last Night, I Dreamed That I Was Goldman Sachs' Social Media Manager...

(7) Comments | Posted May 10, 2012 | 11:33 PM

One of the stories pinging around on the Internet a couple of weeks ago was Goldman Sachs' plan to hire a social media community manager. While most concluded that it was "the toughest job on Wall Street," I happen to think otherwise. It's actually my "dream job," as difficult as...

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It's Lonely at the Top -- Why Peer-to-Peer Networking for Financial Services CEOs Is Critical

(1) Comments | Posted April 28, 2012 | 8:37 AM

Chip Roame, Managing Partner of Tiburon Strategic Advisors is one of the famous names in market research and strategic consulting in financial services. He has worked with over 360 top financial services' firms, and has been engaged for over 1500 assignments. He has become a trusted advisor to...

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Financial Services Should Take a Page From the Physician's Code of Conduct: First Do No Harm

(2) Comments | Posted April 20, 2012 | 6:40 AM

One of the early principles taught in medical school is "first do no harm." Sadly, this core value is currently a topic of raging debate at the SEC (Securities and Exchange Commission) as the Securities Industry and Financial Markets Association (SIFMA) continue to argue for suitability standards that are different...

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Facebook: Is It Only A "Recreational" Drug For Social Media?

(2) Comments | Posted April 17, 2012 | 3:34 PM

Unintentionally, I ended up doing a series of blogs comparing social media and drug use. Here is the latest and final installment of this blog series: Facebook as compared to a recreational drug.

Facebook has always been considered a "recreational" drug and has even been called "addicting" by...

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Not Only Cheap Electronics: The Chinese Are Manufacturing High Net-Worth Individuals

(1) Comments | Posted April 3, 2012 | 9:00 AM

Hong Kong and China, in general, have established themselves as global manufacturing capitals by inexpensively producing a variety of electronics, clothing, knick-knacks, etc. But Hong Kong and China have now started "manufacturing" something much more lucrative and exclusive: high net worth individuals. One in seven adults on Hong...

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Gen-X/Gen-Y Wealth Is Coming to Wall Street -- Financial Services Needs to "Catch the Wave"

(3) Comments | Posted March 27, 2012 | 8:54 AM

Baby-boomers (those born prior to 1946) are a generation typified by their competitive streak, idealism and eagerness to put their own "stamp" on things. They've lived through booming prosperity and recessions. As compared to their parents (traditionailists) who were patriotic, loyal, conservative, and, so displayed fierce loyalty to their financial...

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Twitter Addiction -- Progressing on to Harder Social Media "Drugs"

(3) Comments | Posted March 21, 2012 | 11:29 AM

In a previous Huffington Post blog, "LinkedIn -- The Gateway Drug to Social Media For Financial Services and Others," I discussed how LinkedIn serves as a "gateway" drug of sorts for those reluctant about where to enter social media marketing. I think that the "gateway drug" theory has...

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LinkedIn -- The Gateway Drug to Social Media for Financial Services and Others

(10) Comments | Posted March 12, 2012 | 7:15 PM

In a new study by Swiss consulting firm, Assetinum, it's reported that most wealth managers and private banks are having difficulties and are actually quite "clumsy" when it comes to their social media marketing. I am NOT surprised. Remember, that financial services is comprised of mainly left-brained quantitative thinkers, i.e....

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Hong Kong Jumps Into Social Media With Both Feet!

(1) Comments | Posted February 22, 2012 | 12:03 PM

Think about electronics, think about Hong Kong. Think about portable radios, think Hong Kong. Portable DVD players, cell phones and smart phones, all have Chinese ancestry. Many other electronics were born in Hong Kong. It's no wonder that social media has penetrated so much of Hong Kong (and other parts...

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Can Crowdfunding and Social Networks Forge Ties to Kickstart the Economy?

(9) Comments | Posted January 31, 2012 | 11:55 AM

Crowdfunding is yet another example of America's pent-up demand to "crowd together" for daily deals via GroupOn, to 'Like" and "Friend" people via Facebook, to content share by tweeting and re-tweeting on Twitter and so on. In this instance, the "crowd-sourced" buying power allows investors the ability to purchase stock...

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A Unique Ecosystem Brings Food to the Hungry: What Do You Bring to the Table?

(10) Comments | Posted January 3, 2012 | 10:23 AM

What is an asset? In the financial world, assets are resources. Anything tangible or intangible that is owned or controlled to produce value is considered to be an asset. Real estate, stocks, bonds, jewelry or even pieces of art are the usual "powerful" assets that one thinks of individuals and...

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Hungry for High Net Worth Clients? Platform in Hong Kong and Take a Bite From the DimSum Bond Market

(0) Comments | Posted December 3, 2011 | 4:30 PM

What does Hong Kong have in common with Facebook, business intelligence software, and new mobile medical diagnostic technologies for physicians working the front line of patient care? They're all platforms which will dominate the 21st century landscape. Platforming is the" new black" for smart business "architecture." Send out an...

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Lions and Tigers and Pistons? Oh My! The Sports Teams of Detroit

(1) Comments | Posted November 21, 2011 | 5:58 PM

I grew up in Southfield, Michigan in the very late 1960s and early 1970s. From the time that I was young girl, I have always been a baseball fan. I even attended a 1968 World Series game with my grandfather at Tiger Stadium. Most people remember Tiger Stadium as one...

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Confessions of a Social Media Mom...

(0) Comments | Posted October 27, 2011 | 2:59 PM

http://www.youtube.com/watch?v=OAcimdt8Po0

There is a lot of talk about the relatively, newly-coined term, "helicopter parent." In a broad definition, I think it means hovering parents who are controlling their kid's every move in life from what they eat, to who they are friends with, which extracurricular activities...

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Christiane Amanpour, Brian Williams, Charles Osgood and Me!

(2) Comments | Posted October 17, 2011 | 6:14 PM

Living in NYC brings significant and interesting possibilities to me every day. Although as a point of interest of reference about me, my heart remains in my hometown, Detroit. These days, I have a marketing firm in NYC which counsels financial services clients like wealth managers on how to create...

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Click.to -- The Little App That Could!

(15) Comments | Posted October 14, 2011 | 9:17 PM

Sometimes people write to me and ask me to blog about their cause, product or whatever passion that they have. Because blogging is an activity for which I don't get paid, I do try and limit the number of blogs which I write as they can be time-consuming to research...

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Social Media Takes a Page From the Playground: Is Quantity or Quality of Relationships More Important?

(6) Comments | Posted October 5, 2011 | 3:14 PM

Quantity vs Quality is age-old debate. The question remains: Is more always better?

In high school, one of my classrooms had a poster which read, "More is Always Better!" The illustration underneath was of a small man who was underneath a pile of many elephants and another elephant was...

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What to Do When Business Breaks Down: One Guy's Tale

(2) Comments | Posted September 8, 2011 | 7:50 PM

Last year, a friend and trusted business colleague suggested that I read the book, Rework. I bought it without hesitation. The friend suggested the book, by Jason Fried and David Heinemeier Hansson, at a point when I myself was working through some of the fits and starts that befall most...

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Bernie Madoff--- the Social Networking Pioneer in Engaging Wealthy Investors

(0) Comments | Posted August 13, 2011 | 9:41 PM

According to Wikipedia, the current definition of a social network is "... a social structure made up of individuals (or organizations) called 'nodes', which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislikes, relationships, or relationships of beliefs, knowledge...

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