RSSWant to get free airplay for your campaign spot? Fill it full of lies!
Lies. It's all lies!!!
John McCain's recent ad attacking Barack Obama for not visiting injured troops is being played round the clock without costing McCain a dime! Why the free airplay? Because the ad is "controversial," and therefore news channels and Sunday morning chat shows want to play it 24/7 to fill the airtime normally clogged with news.
The controversy, of course, stems from the fact that the ad is full of lies.
The ad claims Obama cancelled his visit with wounded troops because the Pentagon wouldn't allow him to bring cameras (not true), and it claims Obama went to the gym instead of meeting soldiers, though the footage used in the ad was taken during an Obama visit with troops in Kuwait.
So the lesson here is: If you want free airtime, lie. Lie like the wind! Fill your campaign ads full of bullcrap and you'll never have to pay to get them on the air again.
In case this is still unclear, just skim our campaign advertising cheat sheet below:
Helpful tips for making your campaign spot so full of lies it'll cause everyone on "Face The Nation" to go freaking nuts.
No one's going to talk about your ad on TV if it doesn't make them argue about whether you're lying or not. The more questionable your message is, the more airtime you get. For example, let's say your message is that your opponent doesn't care about the troops. Your ad could go slightly questionable, and maybe get an afternoon segment on MSNBC:
Or, you could go full-throttle bullcrap and get yourself the entire Sunday block of panel shows:
You never want to get too wordy with your image captions. Americans are a busy people and "short and sweet" is way more important than "accurate." Why bombard people with an overlong chyron like this:
When you can probably get your point across with a single, well-chosen word:
Take a look at this image from a spot called, "Obama's VP?"
Accurate? Yes. Boring? GOOD GOD YES! It's already clear you're talking about the vice presidential search. Do you have to send everyone into a coma by showing photos of the prospects? Get creative, man. Mix it up a little. Something like...
YIKES! I'm now both frightened by Obama's VP and intrigued to learn what Wolf Blitzer has to say about this ad on the "Situation Room." Rejoice, for an effectively controversial political ad is born!
Oh, and if you're worried about viewers thinking you're lying, all you have to do is tack on a little final frame to make the whole thing official:
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posted 10:04 am on 08/04/2008
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posted 7:38 pm on 08/03/2008
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"What you see and hear depends a good deal on where you are standing; it also depends on what sort of person you are." - C.S. Lewis.
Former Ramstein medical chief denounces McCain
VoteVets, the pro-Democrat group of retired military personnel, counters McCain's Black Hawk down statement with some outrage from Col. Katherine Scheirman (Ret.), the retired Chief of Medical Operations for United States Air Force in Europe Headquarters at Ramstein Air Force Base in Germany:
"John McCain's new ad is dishonest and shameful, and I say that as the former Chief of Medical Operations. Senators Hagel and Reed confirmed to Bob Schieffer yesterday that Senator Obama visited the Combat Support Hospital in Baghdad as a part of their CODEL, with no media present.
"In Germany, Senator Obama made the right decision to respect wounded troops, and the doctors and nurses doing crucial and time-sensitive work, by not making a visit that was characterized as a campaign event by the Pentagon. Senator Obama should be thanked for putting our military above politics. And, I would hope that John McCain would think in those same terms, the next time he is put in a similar situation.
"Senator Obama has voted for the troops when John McCain has not, most recently on the new GI Bill. I am happy that Senator Obama puts the welfare of our troops above politics."
Also, it's notable that Obama's camp, quick to respond to most every charge and ever-conscious of not repeating the mistakes of Kerry, has yet to go on the air with a spot pushing back against McCain's charge on the troop visit. Apparently, they won't unless McCain puts real money behind his spot and goes beyond just gaming it for earned media.
posted 8:42 am on 08/01/2008
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