As Hillary Clinton charges toward the Democratic nomination for President, her campaign has a coterie of influential advisers. There's her husband, of course. There's former head of the Democratic National Committee Terry McAuliffe. There are A-list policy wonks like former Treasury Secretary Bob Rubin. But perhaps the most important figure in the campaign is her pollster and chief strategist, Mark Penn, a combative workaholic. Penn is not yet a household name, but perhaps he should be. Inside Hillaryland, he has elaborately managed the centrist image Hillary has cultivated in the Senate. The campaign is polling constantly, and Penn's interpretation of the numbers will in large part decide her political direction.
Yet Penn is no ordinary pollster. Beyond his connections to the Clintons, he not only polls for America's biggest companies but also runs one of the world's premier PR agencies. This creates a dilemma for Hillary: Penn represents many of the interests whose influence candidate Clinton--in an attempt to appeal to an increasingly populist Democratic electorate--has vowed to curtail. Is what's good for Penn and his business good for Hillary's political career? And furthermore, can she convincingly claim to fight for the average American with Penn guiding strategy in her corner?
For the full story, read my new Nation magazine article "Spinning Hillary Centrist."