Ari Herzog
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Ari Herzog advances public communications with the social web. Through his writing and professional speaking, he advocates the benefits of new and emerging media to organizational leaders, helping them with social media strategy and other communications services.

He welcomes you to follow his business blog.

Blog Entries by Ari Herzog

How Necessary Is a Social Media Plan?

Posted January 20, 2011 | 15:09:21 (EST)

Cartoon with caption - sifting through ideas

Gabrielle Medecki, marketing director for Wolfgang's Vault (a kick-ass 9-year-old music website if you've never visited) questions whether the creation and guidance of a social media plan is a sound business decision.

In an...

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A Class Apart in Guatemala: Long Way Home

Posted October 9, 2010 | 11:28:57 (EST)

Long Way Home, the Guatemalan nonprofit government organization that is constructing community buildings out of tires and other rubbish for the 40,000 residents of San Juan Comalopa, seeks your help so they can win a $20,000 grant to further their work.

I last wrote about Long Way Home...

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Take a Break from Facebook and Twitter For 1 Day

Posted October 1, 2010 | 23:30:48 (EST)

Australian supermodel Miranda Kerr is leading a social media campaign to raise awareness of autism. Charitable organizations in 40 countries are joining forces to spread a single message about a unique event.

You are asked to take a break from Facebook and Twitter on November 1, 2010.

I ask you...

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You Are an Expert If I Say You Are

Posted July 19, 2010 | 14:40:29 (EST)

Let's answer the "Am I an expert?" question once and for all.

If I say you are an expert, you are. If this or that person groups you with other experts to answer a question, don't deny your inclusion. Don't make excuses. Smile widely and accept it.

I...

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Protecting Your Documents: Safe Deposit Box or Online Storage?

Posted April 22, 2010 | 09:53:15 (EST)

For $40 a year, I can rent a 3" x 5" x 24" safe deposit box for storing valuables at a local bank. This is where I'd put my birth certificate and social security card, a copy of my passport, and assorted coins.

If you were me, would you...

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DVD Rental Companies or Online Auction Houses: Who's Making More Money?

Posted February 9, 2010 | 16:08:37 (EST)

Businesses are formed, exist, and maintain maturity if they sell something and earn revenue from the sale. Two months into our new decade, studies are coming out that illustrate which industries are expected to perform well and which are destined for failure. One study, released in December 2009 by IBISWorld,...

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McDonald's and Coca-Cola Among Early Online Marketing Adopters

Posted February 1, 2010 | 16:32:34 (EST)

Note: The below is an amended version of this story from AriWriter.

It was March 2006 when Fernando Sosa and Thomas Middleditch rapped a video in the streets of Chicago about their love of McDonald's Chicken McNuggets. Maybe you know this story.

The video was filmed...

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Inspiring You to Write a Popular Blog Post

Posted January 24, 2010 | 21:55:42 (EST)

The below advice previously appeared at AriWriter.

The typical blog post is written, shared, indexed, and quickly forgotten to be replaced by newer blog posts about the same topic or by the same author.

You can cross your fingers all you want in the hopes your...

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Viewing Haiti Through Social Media

Posted January 19, 2010 | 13:04:01 (EST)

Note: The below is cross-posted from my business blog at AriWriter.

This is not a blog post about why it is important to donate money and knowledge to help the hundreds of thousands of dead Haitians, nor is this about what's happening on the ground every second of every...

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How Electromyography May Change Your Life

Posted January 8, 2010 | 16:24:14 (EST)

Wayne Kurtzman shares mind-blowing information that broke last weekend about a patent filed by Microsoft that attempts to use human body muscles to activate electronic equipment.

In other words, imagine you are walking to your car carrying several bags of groceries. If you don't have a cart and need...

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Why Simple Words Work Best

Posted January 4, 2010 | 12:06:59 (EST)

Eevry six mohnts or so, a fernid lraens of the fmaous Cgdibmare Utisriveny sdtuy auobt gaamrmr and langguae, qtoinug teshe wodrs taht are erhevrweye:

"Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht...
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Resolve to Fail in 2010

Posted December 29, 2009 | 11:39:40 (EST)

It is traditional for people to make a list of resolutions to accomplish in a new year. The resolutions are accompanied by happy thoughts for success and innovation.

I urge you to resolve to fail next year.

Seth Godin explained why failure is healthy last week. An extract:

Painters,...
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Go RED Online Today for World AIDS Day

Posted December 1, 2009 | 14:55:33 (EST)

An international symbol of AIDS awareness since 1991, the red ribbon is promoted online today with World AIDS Day campaigns on Google, Facebook, and Twitter.

Go Red on Facebook

Established in 1998 by the World Health Organization, World AIDS Day, as...

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Why I Grew a Mustache - and Why You Should Care

Posted November 29, 2009 | 01:49:00 (EST)

To the casual observer perusing through my Flickr-uploaded mustache photographs over the last two weeks, hardly an eyebrow would likely raise and few questions would be asked.

But to members of my family and numerous friends and acquaintances who saw me throughout the latter half of November, my hairy...

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Building a Green School in Guatemala

Posted November 25, 2009 | 16:38:25 (EST)

With a mission "to break the cycle of poverty among youth in developing communities by creating educational opportunities, cultivating civic interaction, and encouraging healthy lifestyles," the Guatemalan nonprofit organization, Long Way Home, is amid a green construction project to build a school building for the 40,000 residents of San Juan...

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How BudgetPulse Helps You Budget Online

Posted November 17, 2009 | 00:05:24 (EST)

As we struggle to make ends meet in tough economic times, there are many well-written blogs that focus on personal development and budgeting.

Recommended sites on living frugally and being successful include advice by Steve Pavlina, Erica Douglass, and Lynnae McCoy. Echoing my suggestions 12 months ago...

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Do You Care That President Obama Does Not Tweet?

Posted November 16, 2009 | 23:31:08 (EST)

The blogosphere is abuzz in the wake of President Barack Obama's statement in Shanghai Sunday night that he doesn't use Twitter, nor has he ever typed a tweet. MG Siegler at TechCrunch reacts and opines:

This is interesting considering the Internet, and social media in particular, was considered...
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Social Media: Banning vs. Blocking

Posted November 6, 2009 | 14:30:07 (EST)

I am sorry I have to write, this but it appears some of the leading technology journals are unable to agree on the difference between a ban and a block. If I didn't know better, some editors might think the two verbs are synonyms.

The facts

On October 6, 2009,...

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12 Ways to Use LinkedIn Today

Posted August 16, 2009 | 04:30:39 (EST)

In the wake of numerous individuals and organizations realizing they either don't have a LinkedIn profile or need to update their existing one, here are 12 ways to use LinkedIn today.

1. If you have a LinkedIn profile, please keep it updated. If you want to know why, ask your...

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Would You Share Your Child Online?

Posted June 22, 2009 | 17:14:38 (EST)

Responding to an email that questioned whether parents invade their children's privacy by posting content across web channels, Chris Pirillo created a blog post entitled, "Should Parents Share a Kid's Life Online?"

The crux of his blog post is echoed in this video:

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