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Ari Horie
Ari Horie is CEO and Founder of Women's Startup Lab, a high caliber collective of edgy and hardcore startup founders who are intensely results-driven. Horie was recently named one of CNN's Visionary Women in 2014 as "Startup Sister." Growing up in Hiroshima, Horie wore a pink backpack when all the other school children wore red ones. As a business leader and former IBM employee navigating international marketing and product management in the Valley, Horie recognized “the pink backpack,” or being a woman, as an influencing factor when leading a company. Her business vision focuses on what women can do right now to kick butt in business and how to leverage the innovation and free thinking of the technology industry to build leading tools and solutions. Interested in joining WSLab? Learn more at

Entries by Ari Horie

3 Big Reasons Why Venture Capitalists Should Invest More in Women

(0) Comments | Posted July 9, 2014 | 12:05 PM

Imagine a technology startup founder. What comes to mind? Furious coding while sitting on a bean bag chair? A worn out hoodie? Whenever one thinks of technology startup founders, the go-to image is fairly standard: young, intelligent, innovative, hardworking men whose ultimate goal is that golden ticket: funding from venture...

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It's Not About "The Boys' Club" Anymore: 5 Lessons From Women's Startup Lab

(0) Comments | Posted May 15, 2014 | 4:07 PM

If you're a woman in business, maybe you're familiar with this story: You're leading a meeting or driving a deal and when you're face-to-face with a client, he approaches your male colleague as the decision-maker rather than you. Why is it that a business woman is often mistaken for the...

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