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Ari Melber

Ari Melber

Posted: August 4, 2010 10:55 AM

It is one of the enduring yet neglected mysteries of Obama's first term.

Why hasn't the massive, record-breaking volunteer and fundraising apparatus built during the 2008 Obama campaign exerted more influence in Washington?

On Wednesday, Organizing for America (OFA), which grew out of the campaign's 13-million-person network and is housed at the Democratic National Committee, is asking its members to throw "birthday parties" for the President. The big guy turns 49. Supporters can find local events on an interactive map and upload photos of Obama-themed birthday cakes. These are the kind of gatherings that can replenish social capital by bringing people together around Obama's personal appeal -- there's no policy agenda or legislative strategy on the agenda -- and recruit volunteers for the mid-terms.  OFA has made some progress on this front, as I documented in a study about the group's first year, while coming up short on efforts to pressure Congress or tap bottom-up participation.

The BBC's Katie Connolly has a new article about OFA keyed to the birthday drive, and we talked a bit about the tradeoffs facing the organization. Here's an excerpt from her article:

OFA is attempting to use the president's birthday to provide both a boost for the commander-in-chief and encourage willing volunteers for Democrats in the mid-terms. "The events that focus on anniversaries or that focus on the president as a personality or someone that people like and identify with tend to do well, so its understandable that they continue to try to tap that enthusiasm," Ari Melber, a writer for The Nation who has studied OFA, told the BBC. "However, everyone knows there is significant concern from Obama's base about his progress on changing Washington." ... The Washington Post reports that, in what looks like a spot of campaign nostalgia, OFA is urging supporters to bust out their campaign '08 "yes we can" T-shirts, hats and buttons and wear them on Wednesday. But while recapturing that campaign zeitgeist seems desirable, Mr Melber warns there are risks, particularly for some of the most active campaign supporters who have become some of the most disillusioned.


"There is always a risk that if you only do these kumbaya events and you don't give people meaningful voice then they may tune out," Mr Melber says. "Most of these people would still like to see Mr Obama re-elected, so we are not talking about a real crisis in his political support. But walking around with a button or wishing the president a happy birthday doesn't really achieve anything either.

Another key factor, of course, is that the White House has generally boxed in OFA as a soft-touch for supportive incumbents and a message amplifier for administration message, which restricts the kind of strategies, activities and events they can sponsor.

The entire BBC article is here and my OFA study can be viewed here or downloaded at the Social Science Research Network. This piece was originally published in The Nation.


 

 
 
 

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03:47 AM on 08/16/2010
I went to an OFA event and we did more than just eat cake. We canvassed the neighborhood and made phone calls.

I volunteer for ofa because I care about the issues. OFA is about the issues like healthcare reform, which was needed to prevent the 50,00 people that die a year due to lack of health insurance.Also, the healthcare crisis has contributed to the foreclosure crisis, when people go bankrupt from medical bills. Additionally, healthcare insurance rates have risen according to CNN 130% in the last ten years. This rate increase is way above the rate of inflation. HEALTHCARE REFORM WAS SERIOUSLY NEEDED and OFA volunteers made sure people called their senators to tell them to pass it.

OFA is about engaging first time voters to make sure they get out and vote again, raising awareness about issues, and organizing people to take on organized money.

I am an OFA volunteer and if the president or the democratic party were to do something I strongly opposed I would send a email to the OFA director and would tell him I no longer wish to volunteer.I have to say I came close on the offshore drilling issue. We are not sheep, we are ofa volunteers and we think for ourself.
05:01 PM on 08/04/2010
Why haven't the good folks on the ground rallied around our President when OFA told us to? I guess Progressives aren't as amenable to Astroturfing as the guys wearing teabags and condoms on their heads.
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HUFFPOST SUPER USER
marignymitch
E pluribus unum percent
04:47 PM on 08/04/2010
Progressives were played, and many have learned a hard lesson. We were dropped after the election because we no longer were of any use to Obama. I therefore think it's unrealist to assume that we will be begging for more in 2012. Obama, in the name of corporate support, intentially and tragically blew his opportunity to be a great, transformative president and in the process hurt the nation and let down millions of Americans. Corporations seem pretty happy tho.

Lucy still has the football, but I'm no longer playing. And I'm not voting Republican either.
05:21 PM on 08/04/2010
Rahm's enduring legacy - driving a wedge through the Democratic Party and shattering its viability. What a genius!
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AnotherTry
Tell me again why we can't be equal?
09:07 AM on 08/05/2010
No, Obama did that all by himself by running against the first viable female candidate.
06:19 PM on 08/04/2010
Not voting for a democrat is the same as giving a half vote to republicans. Thanks for quitting.
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marignymitch
E pluribus unum percent
07:39 PM on 08/04/2010
Yr welcome
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HUFFPOST SUPER USER
AnotherTry
Tell me again why we can't be equal?
09:08 AM on 08/05/2010
Who quit whom? I'd argue the democratic leadership quit the progressives.
04:16 PM on 08/04/2010
progressives did not support the individual mandate (obama did)
progressives did support the public option (obama did not)
progressive do not support the wars (obama does)
progressives did support drug importation (obama did not)
progressives supported halter (obama supports lincoln)
progressives don’t want to cut social security (obama wants to cut social security)
progressives support privacy rights (obama does not support privacy rights)

Bush and Cheney ruined the country, and for many it was because they weren’t “true” to conservative values. Too big of a government, too much spending, etc.

So, their supporters take a couple elections off to send a message. The GOP loses badly in 2006 and 2008 and now in 2010 suddenly brand new Tea Bagger candidates appear, espousing, you guessed it, the more “true” conservative values of smaller government, less spending, etc. of course taken to a batshit crazy extreme but you get the picture.

The GOP suffered losses after it’s “party” didn’t perform well, and you see real change in their candidates after those losses.

Now the Democrats by all measure don’t perform well, so you would think logically then that their supporters would take an election or two off of supporting them to send them the message, then you would see real change in Democratic candidates after those losses.

Unfortunately, logic doesn’t play well on this side. On this side fear plays well. Fear of the OMG TEABAGGERS REPUBLICANS SARAH PALIN RAND PAUL OMG OMG OMG we’ve gotta support the Democrats.
05:20 PM on 08/04/2010
What you're saying is that HuffPost, along with most the MSM, is playing the public with needless scaremongering concerning the wingnut right. So why should I give HP/MSM any more credence than Rush and Faux?
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AnotherTry
Tell me again why we can't be equal?
09:10 AM on 08/05/2010
HP is a blog. If you don't like their sources, that's your problem.
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maserati2
Finally an honest politician! ELIZABETH WARREN!
05:24 PM on 08/04/2010
An urgent appeal to OMG:

Please! Tell us the names of a few good candidates. This game is not fun anymore. Too many of our families need a solid roof over their heads, too many of our children go to bed hungry, too many of our hard-working adults really need a job!

It looks like our government needs a good kick-in-the-pants to pay concern to the fortunes and futures of our people and less attention to the bribes and promises of their corporate benefactors.

A few good candidates, OMG. Maybe you know who they are.
05:30 PM on 08/04/2010
Halter was one. Showed how much use it was going against Blue Dogs when they had the whole party apparatus on their side.

Better to follow the conservative Republicans lead, sit this round out and work on the primaries in 2012.
05:44 PM on 08/04/2010
I would also recommend Romanoff over Bennet in Colorado.
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seniorfellow
03:21 PM on 08/04/2010
Obama and Axelrod and Plouffed masterfully used the mob to get him elected,,,,,

The youth have moved on ,,, The AA community is still out of work ,,,, and the White Guilt crowd is getting over it
03:00 PM on 08/04/2010
Why hasn't the massive, record-breaking volunteer and fundraising apparatus built during the 2008 Obama campaign exerted more influence in Washington?

I'll tell you why, because people like me and alot of people I know voted and supported him but now we regret it. We didn't get the change we were promised. This time we are voting for republicans!!
jhNY
Mercy.
03:07 PM on 08/04/2010
Of course this sort of like having your foot stepped on, and retaliating by shooting your own foot.
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ProudLiberalDan
Standing up an fighting conservatives since 1987
03:10 PM on 08/04/2010
If you said you were voting for a minor party candidate or staying home instead I would have believed you.

However, no real and actual OFA activist will vote Republican.
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maserati2
Finally an honest politician! ELIZABETH WARREN!
05:29 PM on 08/04/2010
Hmmm, OFA? and how does integrity and keeping faith with supporters have to do with them?
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07:22 PM on 08/04/2010
not voting at all will be the new choice. Record numbers of voters from both parties stayed home during the primary season just passed
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ProudLiberalDan
Standing up an fighting conservatives since 1987
02:52 PM on 08/04/2010
Rightly or wrongly, the President decided early on to ignore his activists and triangulate against them in typical Clintonian fashion. He appointed the DLC hacks and corporatists like Emanuel, Geitner and Summers to run his administration and the economy and threw various parts of his activist base under the bus at politically timed opportunities.

Trusting in corporate campaign cash to reelect you, believing you can scare your own base into voting for you over the opposition, is a political strategy that has been tried and sometimes succeeded in the past by both Republicans and Democrats.

It is sad for the country, but this was a political decision by the President, just as much as choosing Emanuel, Geitner and Summers to run things for him. That cannot be blamed on disloyal blue dog Democrats, Republican obstructionism or incompetence in Congress.
The President was always a DLC corporatist in his bones.

He could have sent his activists out into the country to press for transformational changes, but that would have stopped the flow of corporate campaign cash.
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maserati2
Finally an honest politician! ELIZABETH WARREN!
05:34 PM on 08/04/2010
He received a mandate from us because we believed that he was a fighter and that he cared. The real tragedy is that he wasn't and he didn't.
02:49 PM on 08/04/2010
Obama must have believed that these people would be content with hero worship and ignore all the bad appointments, broken promises and constant pandering to the people trying to destroy America.
03:06 PM on 08/04/2010
So true, remember we like Obama as a president but we don't like his policies.
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maserati2
Finally an honest politician! ELIZABETH WARREN!
05:35 PM on 08/04/2010
Sorry. "Like" can only happen with respect.
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07:25 PM on 08/04/2010
so it's a cult of personality thing? no thanks, I grew up a long time ago, I'll take substance over style any day
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02:47 PM on 08/04/2010
An enduring mystery? Are you serious? Did you see the Pharma deal? Do you remember the big fight the president put up for public option? Neither do I. Did you notice the complete absence of prosecutions of the Bush warmongers and the Wall Street criminals? Did you notice the bankers surrounding him? Have you paid any attention to the extension of the Bush policies on FISA and gays, just to name a couple? Did you hear Rahm call progressives f-ing retards? I could go on...
A mystery? Not really. Not really a mystery at all.
OFA had meaning once, but it is now just a political tool of a corporate leaning administration.
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ProudLiberalDan
Standing up an fighting conservatives since 1987
02:58 PM on 08/04/2010
Fanned and faved.
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maserati2
Finally an honest politician! ELIZABETH WARREN!
03:02 PM on 08/04/2010
#26. Thank you.
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ClintBMD
Now where did I leave that Micro-bio again?
01:55 PM on 08/04/2010
I wonder if OFA would release numbers on how many people were on its emamil list when Obama took office, versus how many are on there now. I am curious to know whether it dropped precipitously (which is what I think), or did it improve or stay the same?

I am also wondering about their fund drives. Getting the same bang for the email buck? I bet BoldProgessives and MoveOn have picked up what OFA lost.

But I would love to see numbers on it. I know Obama doesn't have that kind of guts - it's just not him. So, David Plouffe: How is OFA doing these days?
05:10 PM on 08/04/2010
OFA is raking in more money than ever - from its 20 or 50 biggest contributors. All those $5 contributions are irrelevant when you've got six figure checks to cash...
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maserati2
Finally an honest politician! ELIZABETH WARREN!
05:37 PM on 08/04/2010
MoveOn and other groups wanted access to those lists but OFA refused. Had to tell us something.
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BxGurl0813
01:47 PM on 08/04/2010
Because we didn't realize we voted for someone who would spend most of his time kowtowing to people he knows will refuse his every request. It's embarrassing to say the least. I was a Hillary supporter from day 1 and I spent the entire election cycle telling people they were going to end up with buyer's remorse. I only wish I had the same gift to pick winning lottery numbers.
01:45 PM on 08/04/2010
A lot of those people are NOT political junkies, they are not constantly sitting online looking for "pearl clutched" articles so they will have something to complain about everyday. A lot of those supporters don't sit around and watch the sauage get made nor do they follow every up and down of what happens in cable news or talboid sites.
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hrc04
put on your pants and go home.
01:44 PM on 08/04/2010
Yeah...progressives voted for Obama and all we got was this landmark health care bill.
02:09 PM on 08/04/2010
I think you mean the insurance industry was fed the entire population of the United States and the people of the United States got a steaming pile of garbage that could be gamed by a 4 year old.

You suggesting that president Obama is responsible for such a landmark piece of legislation.....
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hrc04
put on your pants and go home.
03:14 PM on 08/04/2010
Ok, the bill is passed, stop with the propaganda. Demonizing the bill in order to get the public option is one thing, but once the bill is passed its time to come back to reality.
jhNY
Mercy.
02:14 PM on 08/04/2010
Planning on printing up tee shirts?
01:36 PM on 08/04/2010
I believe the disappointment is more poignent with the "Change Candidate" than any of our run of the mill polls. Reason being, timing was so completely on his side. He was actually talking the talk during the campaign. Who knew, maybe he really meant what he said?

Now that the evidence is in, the fall is fast and final. The guy, at the very least, does not possess the leadership qualities that really would have made a difference to the very people who worked so bloody hard to put this guy where he is.
His appointments and double speak on issues like the health insurance giveaway are "Obama".
Personally I can't even hear him anymore.

So it's no mystery. I would encourage putting away the campaign buttons and canning the love fest.
He is not being held back by the Republicans by any means. He was given the coveted gift of writing his own ticket. Barack Obama is a creature of his own making. We are just now able to see the guy we all elected for what he is.

Sad.
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maserati2
Finally an honest politician! ELIZABETH WARREN!
03:01 PM on 08/04/2010
Sad and tragic for us all. He did not respect the trust and historic mandate given to him by his base. He could have made such a difference.
05:06 PM on 08/04/2010
Too bad about Obama, that turncoat. With the DNC completely bought and paid for by the Plutocrats, any chance for positive change is blown for the next few years. Try again in 2016, perhaps by then the Progressives will have their collective act together enough to field someone electable.
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01:16 PM on 08/04/2010
I must admit, I didn't sign the birthday card. Like many progressives, I am disappointed, to put it politely, by some of Obama's actions and inactions. Having stated this, I would vote for him in a heartbeat. He still has the potential to be a great leader.

However, Obama has been handicapped by a conservative media (think FOX, Limbough) who want him to fail. By crooks and liars (think Sarah and Newt) who are out for revenge. And, a bunch of racists who do not want a president that looks black.

I am sure there must be some good Republicans out there, but NO WAY would I ever vote for the current crop of Republican right-wing bigots. Talk about Nazi Germany!
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Shaddup
01:27 PM on 08/04/2010
I sent it back, unsigned with the comment: I would sign, but I voted for a democrat.
04:00 PM on 08/04/2010
Clever - wish I'd thought of it.
01:42 PM on 08/04/2010
He hasn't been handicapped by anyone.
He was voted initially as one of the most popular presidents in history. He walked in the door
controlling both houses.
You think "Fox News and rascists" are holding him back?

He is exactly where he wants to be. This is unfortunately the creature that is the real Change Candidate. Yawn....