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Is Sleep Deprivation the Reason the Romney Campaign Is Blowing It?

Posted: 09/19/2012 2:44 pm

We may be a politically polarized country, but there seems to be a growing consensus on at least one thing: Mitt Romney's campaign is blowing it. Even before the leaked tape, the sentiment was so widespread that the pre-mortems and jockeying to avert blame have already begun, led by a long front-page piece in Politico titled "Inside the campaign: How Mitt Romney stumbled."

Note the use of the past tense. The day before, in The Hill, it was, "Republican lawmakers say Romney campaign needs to change course." And then there was Saturday Night Live, which opened its new season with a sketch in which President Obama acknowledges that "things aren't great, the economy's in the tank" and that "the job market is horrible" but says he's not worried because his campaign has a "secret weapon" to guarantee a win: cut to Mitt Romney.

When the satirists think that the idea that your campaign is tanking has been sufficiently internalized to use it as a premise, you know you're in trouble. The question is: why? As the AP's Kasie Hunt wrote in a piece about the dissatisfaction at this past weekend's Value Voters Summit, "Republican activists are incredulous: Why can't Republican Mitt Romney seem to break open a tight race with President Barack Obama given the nation's sluggish economy and conservative enthusiasm to beat the Democrat?"

Why, indeed? As SNL's President Obama said, things aren't great. Unemployment is still above 8 percent. There are still more than 20 million people unemployed or under-employed. And, yet, in four major polls, the real President Obama has moved into a tie with Romney over the question of who would handle the economy better. And the New York Times' Nate Silver has Obama at a 73 percent chance of winning.

So what's the reason for Romney's problems? His campaign includes plenty of seasoned professionals. And the answer certainly isn't the lack of money. Between the campaign, the RNC, and outside super PACs, Romney supporters have raised more than half a billion dollars. Some conservatives are already grumbling about "media bias," but that's not the answer, either -- whatever the personal leanings of those in the mainstream media, what they love above all else is changing the narrative. The media would love nothing more than to flip the narrative and have a week or two of "Obama has been ahead, but watch out -- here comes Romney!" stories. Who knows, it might still happen, but the Romney campaign isn't giving them a lot to work with.

So if it's not about external conditions or money or talent, then it must be about poor decision-making. And I have my own theory about that. But first, let's look at the bad decisions the campaign has been making.

On economic policy, they decided to try to run a campaign about the troubled economy without ever actually filling in the blanks on what they would do to fix it. Broadly speaking, Romney's economic plan is that he's going to cut taxes, especially on the rich, but still balance the budget. How? By closing loopholes and eliminating deductions. Which ones? They won't say. But they do cite studies saying it would work. Here was how Romney answered when pressed by George Stephanopoulos about one of those studies:

STEPHANOPOULOS: ... one of the studies you cite by Martin Feldstein at Harvard shows that to make your math work, it could work, if you eliminate the home mortgage, charity, and state and local tax deductions for everyone earning over $100,000. Is that what you propose?


ROMNEY: No, that's not what I propose. And, of course, part of my plan is to stimulate economic growth. The biggest source of getting the country to a balanced budget is not by raising taxes or by cutting spending. It's by encouraging the growth of the economy. So my tax plan is to encourage investment in growth in America, more jobs, that means more people paying taxes.

So his plan is to... "encourage investment?" It's certainly not uncommon for politicians to refuse to actually answer a question, but they're usually far more skilled at hiding the fact that they're not answering. It's like Team Romney is hardly even trying. Which is why even many conservatives have called on the campaign to get more specific. For instance, here was George Will on This Week:

There is uncertainty surrounding the Romney/Ryan tax cut plan, because they have not specified the deductions that will be closed. And we know where the big money is: mortgage interest deductions, charitable deductions, taxing that's compensation, which it is, employee-provided health insurance, and state and local taxes. All of those, you either hit only the rich, in which case you don't get much money, or you hit the middle class.

The Washington Post editorial board called it "counting on magic." And the Wall Street Journal, reacting to Romney's claim that he would replace Obamacare with his "own plan" but without specifying what that plan would entail, wrote, "Mr. Romney's pre-existing political calculation seems to be that he can win the election without having to explain the economic moment or even his own policies."

On foreign policy, the Romney campaign has largely outsourced its ideas to those responsible for one of the worst foreign policy disasters in U.S. history, the Iraq War. "Of Romney's forty identified foreign policy advisors, more than 70 percent worked for Bush," wrote Ari Berman. "Many hail from the neoconservative wing of the party, were enthusiastic backers of the Iraq War and are proponents of a U.S. or Israeli attack on Iran."

It's the sort of thinking that led to the campaign's disastrous decision to mount an over-the-top assault on President Obama in the middle of last week's deadly attack on the American consulate in Benghazi. The move was denounced by Democrats and Republicans alike as "craven," "ham-handed," "irresponsible," a "bungle," an "utter disaster," and "not presidential."

And when it came to his running mate, Romney picked someone known for being bold and provocative and then immediately muzzled him.

So what is behind all these bad decisions? Here's my theory: not enough sleep. And I have evidence (at least one piece)! While I was at the Democratic National Convention in Charlotte, a well-sourced journalist told me that senior Romney advisor Eric Fehrnstrom sleeps only three or four hours with his devices beside him, then wakes and checks his email, sends out replies, and then gets another hour of sleep. Or not. If Fehrnstrom's habits are at all indicative of the Romney campaign operation at large, then voila -- mystery solved!

Fehrnstrom, you might recall, was the Romney advisor who in March said that it would be easy for the campaign to switch gears from the primary battle because they would just "hit a reset button... almost like an Etch-A-Sketch." Why would a senior campaign member say something like that? Maybe because instead of hitting the reset button he needs to hit the off buttons on his phones and computers and get some more restorative sleep, leading to more clarity and better judgment.

Just last week, a study was published by researchers at Rensselaer Polytechnic Institute which showed that the light from computer screens interfered with the body's melatonin production, which helps govern our internal body clock and regulates our sleep cycle.

And, as I've pointed out before, sleep plays a vital role in decision-making. According to the Harvard Medical School's Division of Sleep Medicine, lack of sleep was a "significant factor" or played a "critical role" in the nuclear accidents at Three Mile Island and Chernobyl, the wrecking of the Exxon Valdez, and the explosion of the Challenger space shuttle.

"Sleep deprivation negatively impacts our mood, our ability to focus, and our ability to access higher-level cognitive functions," Harvard's sleep doctors say. "The combination of these factors is what we generally refer to as mental performance."

So, adding up the clues, it seems the culprit in the killing of Romney's chances just might be mind-numbing sleep deprivation among senior campaign advisors.

Am I saying he would be beating Obama if his staffers just got more sleep? No, but at this point it can't hurt. Half a billion dollars is great, but "higher-level cognitive functions" and "mental performance" are even greater.

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We may be a politically polarized country, but there seems to be a growing consensus on at least one thing: Mitt Romney's campaign is blowing it. Even before the leaked tape, the sentiment was so wide...
We may be a politically polarized country, but there seems to be a growing consensus on at least one thing: Mitt Romney's campaign is blowing it. Even before the leaked tape, the sentiment was so wide...
 
 
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01:20 AM on 10/01/2012
Well if sleep deprivation is causing all Mitt's erratic behavior he is NOT presidential material because he and his people will get less sleep while in office (he has to be on call 24/7). It seems Obama is handling running this country AND campaigning, being a good father and husband. Just shows Romney is NOT cut out for the job.
09:31 PM on 09/28/2012
Superb! Generally I never read whole articles but the way you wrote this information is simply amazing and this kept my interest in reading and I enjoyed it.
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HUFFPOST SUPER USER
salesdude
Army Kid, world traveler, defender of the people
11:12 AM on 09/24/2012
Being deprived of sleep can surely cause you to make poor decisions. I'd say that could probably be a contributing factor in the implosion of the campaign, but I seriously doubt it is the main reason for the incompetence we are seeing. if you are part of the Romney campaign senior staff, you always have to deal with the "Mitt factor"?

As a campaign manager, you could make good calls all around but then your candidate goes out and constantly blows it with off-the-cuff remarks, gaffes, and misstatements. There is no amount of sleep that can give Mitt a personality that doesn't rub people the wrong way. There is no amount of sleep that will keep Mitt from being condescending towards those people he doesn't think he cares about. And finally, getting enough sleep won't change Mitt and make him more empathetic towards people who are less fortunate than he is.
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montestruc
War is the health of the state--Randolph Bourne
11:02 PM on 09/23/2012
We have a better choice then either Romney or Obama. An end to the overseas wars, an end to the drug war, a balanced budget and return to prosperity.

Vote Gary Johnson for president.

www.lp.org
10:16 PM on 09/23/2012
I don't think Romney's campaign is blowing it at all.
09:58 PM on 09/23/2012
Romney should go to sleep and awake as a middle class american worrying about where the mortgage is coming from and if he will be able to feed his children. as a matter of fact, all politicians should go through the same experience.
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BillKen
09:58 PM on 09/23/2012
It isn't sleep deprivation, it's the fact that they realize they can't do the job and his ego won't let him quit
so he has to lose to get out of the situation gracefully.
Semper Fi
08:59 PM on 09/23/2012
Wonder what international affairs would be like if the Government always went by the Republican rule that emergency calls are only accepted after noon on Wednesdays. Obviously, Obama has been wasting his time by taking those 3 am calls all these years. Who woulda thunk that Republicans would have their usual, simple, practical solution for a such a historically tricky problem? You just got to love em!
08:59 PM on 09/23/2012
Excuses. Excuses If Romney can't stand the heat Exit! As President he will lose a lot of sleep. So again he has showed his true colors. If he can not handle the loss of sleep he can not handle being president.
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08:58 PM on 09/23/2012
No. He's not Presidential material, unlike President Obama.
08:55 PM on 09/23/2012
If they can't even get through a campaign without a nap, imagine what things would be like if they actually got elected!
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Joe Brindley
Don't tread on me.
09:59 PM on 09/23/2012
Let me get this right, you're criticizing the guy for taking naps? You must work 20 hours a day non-stop, right?
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MiamiMama
08:30 PM on 09/23/2012
That's Rick Perry's excuse!
07:33 PM on 09/23/2012
If Mitt cannot handle a campaign because of "sleep deprivation" how on earth will he handle being President - this is not a job for wimps.
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imdesign
Expression is Everything.
07:19 PM on 09/23/2012
They are asleep. Asleep to the 47% of US!

Their problem is they are not awake to the problems, therefore one can only assume they are only awake for the "have and have more's" and the party's major shareholders (donors).
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Tikiman
Just out taking my dogma for a walk.
07:17 PM on 09/23/2012
Arianna, not all of us vote based on where a candidate stands on one issue. Global climate change is the most pressing issue of our time. President Obama hasn't done all that I feel is necessary to help us change course, but compared to Mitt Romney he's John Muir.
I also support unionization, and once again, even though I think the president hasn't done enough to protect worker's rights, under him I'm less likely to become a corporate slave given Romney's record on worker's rights.
Obama 2012
01:52 PM on 09/24/2012
Not true. It's important, but by no means the most important issue of our time. It's happened before (though, yes, we're speeding it up), and it will probably happen again.

You might as well say we should be focusing on the solar storms from the sun that will be coming soon.