A review of Over 50 women, under 50000 dollar income white men voter psychology, Clinton camp tactics and underlying motives, political posturing for the nomination, and practical recommendations for the Obama Camp to win the nomination of the Democratic Party.
This commentary is written from a pure strategic point of view. The recommendations made are in not intended to be sexist.
Women over 50, white men making less than 50000 a year, and Older men and Women: The problem that Obama faces in this group is multi factorial. They do not do their own research. They respond to advertisements, theatrics, slogans, and simplistic understandable repetitive message. When thinking, why do I support a certain candidate? They need a repeatable, intelligent sounding, one word answer. For now they have bought the EXPERIENCE buzz word.
They tend to respond to fear, and are literally hopeless. The republicans have taken all their dreams away and they have nothing to look forward to. Women over 50 are tired, emotionally vulnerable, living beyond the evolutionary allotted time, their ovaries are burnt out, their hormones gone, and now the fear of cancer has taken away the replacements. Their kids are grown and gone. Their husbands do not have jobs and are dependent on them for financial support. Some of them are working 2 or 3 jobs. ( Please understand that these are generalizations and do not fit everyone, especially the 30 " 40 percent who are voting for obama already). They know the Clintons and find comfort in the familiar.
This is what they are saying right now. I like Hillary because she has experience. She has solutions. I do not know much about him, I do not trust him. Is he a Muslim? Is he a terrorist? And he is black. (20% of people in Ohio said race was a factor in their decision, hence gender card has to be used).He has words, Hillary has solutions. He has a lot of young people following him, and I do not trust them, what do they know. She is a woman and it is about time we have a woman president. He lied about NAFTA. I do not know the details, it was on TV. Hillary told us. Hillary knows all about health care. She can fix it.
She is attempting to demystify him and define him in the process. He has to define himself. One way to demonstrate trust is to blanket the airways with images of him with well known, trustworthy, well respected politicians and the Kennedys.
He would have to tear her experience line apart, redefine her foreign policy experience as nonexistent. Her ability to be commander in chief has to be challenged. The message has to be simple, black and white. Trust is at the psychological core of the voters, keeping fear at bay. Experience, justifies the intellectual need for explanation as to why. Keeping the reptilian brain theory in mind as discussed by Huffington yesterday, it is essential that the trust is shaken, doubt is introduced, and fear takes hold. The Hillary camp demonstrated this in the last few days. In my opinion, the Tax return issue does not shake the trust, and hence is a non issue. It is more effective for the republican electorate, as baseline mistrust already exists in their minds.
Just remember and understand that the issue of negative attacks is nothing but the creation of doubt. The negative attacks should be sudden, unexpected, and there should not be enough time to respond. The war room strategy of the Clinton campaign is based on this understanding. They respond without delay to any attack that creates doubt. Their kitchen sink strategy is to throw every slime, lie, any accusations they can come up with, to create doubt in a voters mind. The press is intimidated by all means with the intension of spreading the dirt quickly and preventing them from creating doubt against their candidate. The 24 hour cable network, and with robot like mindless pundits exemplified by Wolf Spitzer, who keep repeating a mantra without pause and thought, are the perfect instruments in their manipulative apparatus. The Obama campaign will have to come up with a war room. If they decide to stay away from creating doubts in the voters" minds, because of a principled stand against lying, throwing slime and false accusations, they will still need an army of well articulated spokesmen to respond to each accusation in the same news cycle. They also need to come up with a plan to up talk their wins, including Texas for the next 8-10 weeks and turn the big state losses to their advantage by emphasizing their inevitable win in these states. They need spokesmen with talking points on every news channel who keep repeating the same message all day long.
An air of a winner has to be maintained and a nonstop message that Clinton Campaign is destroying the party has to be parroted. The democratic electorate has to be persistently reminded of the racial divisions and dirty politics of the Clinton campaign. The aim is to create and maintain momentum and favorable public and super delegate opinion for the Obama Campaign and not let the electorate forget about the evil character of the Clintons.( They will fire every stooge being used right now to appear kosher at the right time, hence blame has to stay with Hillary and no one else. The reason behind Bill Clinton being the bad guy is to keep her above the fray and electable at the convention. Obama has to make it clear he will not accept the vice president slot and has plans to serve his senate term to completion if not the nominee. He will on the other hand seriously consider Hillary as a vice presidential candidate to keep the party together. (Political pressure has to be maintained so as to avoid being put under the gun at the convention to keep the party intact. Most democrats seem to like the ticket; hence the Clintons are already working on this plan. He has to remind the public, NOW, that he might be younger but he has more legislative experience and he brings a lot more to the table, the new voters and the black vote in massive numbers, plus the west and the Midwest) and his unwillingness to be the sacrificial lamb to the Clintons: to get them into the white house while he suffers the fate of AL Gore. Posturing for the convention is starting now.)
A Strategic move at the end to counter the kitchen sink, accompanied by all the spokesmen standing behind it, with the self-righteousness of an opportunity for the Clinton campaign to respond now, before they have to face similar attacks from the republican Carl Rove machine, and be swift boated, has to be in place. The recommended plan is detailed below:
I recommend an advertisement showing her different postures: Honor to be with you, shame on you, the sky will open. Then show images after images of different sentiments: Do you want an out of control, emotional, unstable commander in chief? Think again before you decide to let her answer the phone at 3 am. What mood would she be in, do you wonder? Do you trust her to command our armed forces and unable be in control of her own moods? Too risky in this dangerous world. Show an atomic bomb exploding and lot of people dying.
I think it will work: a lot of women who are not supporting her seem to have this concern. They have experienced mood swings with their periods and the ones' going through menopause are miserable. They refuse to vote for a woman because of these concerns.
Any man who has lived with a woman will be reminded and will hesitate. One will lose feminist votes, but they are not going to vote for Obama anyway.
Blanket the air in Pennsylvania, Florida and Michigan, in case they are held together. Create the doubt: pull the ad.



Posted March 8, 2008 | 01:59 PM (EST)