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Tiger Travels the Stations of the PR Cross

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Tiger Woods doesn't owe us a thing. Not an apology. Not an explanation. Not contrition. Nothing. Unless a public figure has broken the law, there is only one legitimate answer to the illegitimate probing of private lives: "It's none of your business." That said, purely on its own terms, Tiger's apology was, pardon the expression, par for the course. You can just picture his handlers working on the statement and going down a checklist. Accept blame: check. Look right into camera: check. Touch hand to chest: check. Watery eyes: check. Defend wife: check. Accuse the media: check. Hug mother: check. Go back to rehab: check. It was déjà vu all over again. Another public figure navigating the now-requisite Stations of the PR Cross.

 
 
 

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08:36 PM on 02/21/2010
As a PR pro, I thought his statement was terrible. He should have just expressed remorse, reinforce his commitment to improve and how he was going to do that. Period. No anger at the media, no defending his wife when he could give a sh*t about her before getting caught.

I also think it is very appropriate for public scrutiny as he is not just Tiger Wood, the individual or even the champion golfer. Tiger Woods is a cultural icon, as much so as fast food or cell phones. He needs to respond to the compromise of our cultural understanding of him.
05:42 PM on 02/21/2010
My sentiments exactly! As well, way to rock on This Week... Arianna. Awesome job.
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HUFFPOST SUPER USER
R U Mad
Libbies make me laugh!
08:28 AM on 02/21/2010
I personally have nothing against Tiger. But when you sign on for professional sports you agree to public scrutiny also! There are those who think they are above it! But they too succumb to the power of the press!

When you are put on a pedestal and paid millions of dollars for doing what you love to do, you are held to a higher standard. As you should be! There are children who look up to you as their hero and example.
And what kind of example are you setting by such behavior?
Had Tiger come out immediately after accident he might have curbed some of this talk. But he didn t and now it has grown to enormous proportion!

Tiger you need to step up, be a man and get your schitt together or fade from the Public eye!
HUFFPOST SUPER USER
TheBodySacred
divine diva
07:49 AM on 02/21/2010
What is happenning to Tiger is pure bad kharma for his follies. He was worshipped as a 'god' but now has fallen from grace for bad behavior. He now has to grovel to 'mere mortals' for pardon.

He will get over this, but he has to get back to some of the tenets of his Buddhist faith, and learn how to control desire and not let desire control him, through meditation, prayer, and strict self-discipline. He must learn how to fulfill hhis sexual desires within his marriage. He may need to practice tantric sexuality or some form of sacred sexuality within his marriage. A sexless marriage is NOT THE WAY to cure this. That will only cause a build up of sexual frustration and repression, and he may end up doing worse and committing even more infidelity than before.
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HUFFPOST SUPER USER
neurolux
...flunked micro-biology.
12:06 AM on 02/21/2010
Tiger Woods only owes his wife an apology. He should have been back on the golf course months ago. The only mistake Tiger made was getting married in the first place.
11:56 PM on 02/20/2010
Why did his poor mother have to endure listening to his indiscretions----then that d--n hug! If that wasn't orchestrated !!!! I guess he could've added a couple tears rolling down his cheek!!!!!
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HUFFPOST SUPER USER
hulagirrrl
02:03 AM on 02/21/2010
She must love her son...
11:50 PM on 02/20/2010
Well said Arianna. I found it unnecessary and frankly, boring. With everything going on in our country, is this really news?
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raphaelbonee
The snake was right "the gods lie"
11:27 PM on 02/20/2010
"Tiger Woods doesn't owe us a thing. Not an apology. Not an explanation. Not contrition. Nothing."

Well said ... doing the contrition thing is like chumming the water for the sharks. Every word is going to be gone over, every expression and what can't be gleaned will be made up to keep the pain going.

This should be a learning moment for Tiger ... figure out who really came after you on this one then stay as far away from them as possible.
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HUFFPOST SUPER USER
hulagirrrl
02:04 AM on 02/21/2010
the media!!!
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HUFFPOST SUPER USER
Eric Sean
11:25 PM on 02/20/2010
Thank God I'm not alone in this. I'll confess to a weakness for celebrity gossip but the furor over this has been waaay over the top. Move on already, people! There are much more important things going on in the world. Some of those things may be happening in your own lives!
11:06 PM on 02/20/2010
Amen, sister.
HUFFPOST SUPER USER
annis
11:31 PM on 02/20/2010
Amen to your Amen.
HUFFPOST SUPER USER
TheBodySacred
divine diva
10:34 PM on 02/20/2010
What was missing from this apology, which would make it more credible, was his wife at his side. If she were there standing by his side, then that would put an end to this whole circus of events. Time for us to move on.
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HUFFPOST SUPER USER
ARTIST50
Vote Obama 2012
10:39 PM on 02/20/2010
I'm tired of the little woman standing by her man. I'm sure she's mad as hell. I'm glad she didn't cave to the PR machine.
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HUFFPOST COMMUNITY MODERATOR
lisakaz2
Da ministero dell'interno di Snark.
10:27 PM on 02/20/2010
It was scripted. I think he had to do something, given, for example, the cloud over Mark McGwire's head. I get your distinction but the MSM pumped both up without that distinction being necessary (unless you count the fire hydrant crash). I think this was probably necessary for him to now stiff arm any questions about the controversy, as in "I've said all I will say on it. Next question." And it endeavored to reassure sponsors and such. I couldn't even bother to listen and missed the wall-to-wall overexposure (as if nothing else mattered). I was never a big fan so I didn't have much interest.
10:10 PM on 02/20/2010
Good summary of the situation. Short and right to the point.

His agents at IMG are earning their money by having Tiger do the safe thing. By next golf season, it will all be forgotten. I do feel sorry for the humiliation his wife suffered through this.

However, she must have known him well enough to see some of his potential for the decadent,( to be delicate about it ) , and computed the risk / reward ratio.

I feel pretty sure that it wasn't that pure kind of love — like she would have married him even if she met him while he was parking cars at Marriott.
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HUFFPOST COMMUNITY MODERATOR
MIvoter1231
I rarely answer replies, too many are just hateful
10:00 PM on 02/20/2010
Fair enough. It's none of our business. But I truly have a problem with this "sex addiction" claim. There is one thing he said that really bugs me about it.

"I thought the rules didn't apply to me."

That, in my experience, isn't the admission of an addict. My ex is an alcoholic and that's not the type of thing he ever said about his drinking when confronted. It was always "I need it to help me relax" or "I can't help it, I just can't stop." The attempts at stopping never worked, but even when talking to the counselor the comments were nothing like that. Not even remotely. They were always a reflection of an impulse beyond his control.

A lack of control over the impulse is not at all what those words mean. Those are the words of an ego maniac or a narcissist. Someone who thinks they are above all the standard rules of society is not an addict, they are someone who thinks they are far superior to everyone else. Either all of this had truly gone to his head or he has always been this way. One can be resolved, the other can never truly be changed only modified.
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HUFFPOST SUPER USER
hulagirrrl
10:26 PM on 02/20/2010
He doesn't have a sex addiction, that is what people call it. He is famous and wealthy, women will always try to be with someone like that. Temptation and a healthy sexual appetite is probably all there is. I do not condone his behavior, but I will bet he is far from being the only one, and why are we so shocked?
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HUFFPOST COMMUNITY MODERATOR
MIvoter1231
I rarely answer replies, too many are just hateful
10:55 PM on 02/20/2010
I don't think he has a sex addiction either, but he IS in therapy for this alleged "sex addiction." He and his PR people are using sex addiction as an excuse for his behavior. It's a "he can't help himself" ploy.

I disagree on one point, I feel it is more than just a healthy appetite and temptation. I suspect he felt entitled and he took advantage of the temptation around him. That, IMO, is just ego, money and a healthy dose of "the rules don't apply to me."
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HUFFPOST COMMUNITY MODERATOR
lisakaz2
Da ministero dell'interno di Snark.
10:30 PM on 02/20/2010
Cosign. I agree he is using the addict thing as a dodge. It reminds me of that "South Park" where the female teacher has an affair with Kyle's brother. She claims alcoholism made her do it and all the men buy it; of course, they are all jealous and inclined to let her slide no matter what.
09:55 PM on 02/20/2010
Thankfully, his wife had the sense not to attend!