Arminda Figueroa

Arminda Figueroa

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A true maverick, Arminda "Mindy" Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America. Prior to launching Latin2Latin Marketing + Communications, Mindy was Project Director for Scholastic Media, and oversaw the launch of the children's TV series, Maya & Miguel, the #1 new TV show for kids on PBS. Figueroa previously held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon and Anheuser-Busch. Ms. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York among others. She has also been recognized by El Diario/La Prensa as one of the 50 Most Influential Latinas.

Blog Entries by Arminda Figueroa

The Mount Sinai Hospital Physicians Debunk the 5 Most Common Heart Disease Myths Plaguing Latinas

Comments | Posted February 29, 2012 | 6:44 AM

In celebration of American Heart Month, cardiologists from The Mount Sinai Hospital addressed the 5 leading myths about heart disease that often misinform the Latino community. According to the American Heart Association, heart disease is the number one killer among Hispanic women in the U.S. and Latinas are at...

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Latinas Have What It Takes to Keep America Going...Latinas Have "Umph"!

(5) Comments | Posted August 21, 2011 | 10:12 PM

Umph!? (...keep reading).

I recently attended the Hispanic Women of Distinction luncheon in South Florida, recognizing 12 distinguished Latinas that have made a big, no, I take that back.... a HUGE difference in our society!

The ladies that were honored come from distinct backgrounds, some from humble beginnings and others...

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Is J. Rios the Tiger Woods of Formula Racing?

(10) Comments | Posted August 10, 2011 | 11:04 PM

Even if you aren't a sports fan there are certain names you instantly recognize. Tiger Woods, Venus & Serena Williams and Mark Sanchez.

This is because as minorities, they have revolutionized golf, tennis and football by conquering the competition. They are world renowned for being the best in three sports...

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