Windows Azure IaaS Takes Aim At Amazon Web Services Via Price, Functionality And Service

04/22/2013 03:41 pm ET | Updated Jun 22, 2013

This was the week where Microsoft announced the general availability of Windows Azure Infrastructure as a Service. More than a simple declaration of production-grade availability, Microsoft's announcement about its IaaS platform delivered the strongest possible elaboration of its intent to compete head to head with Amazon Web Services in the IaaS space to date. In a blog post, Microsoft's Bill Hilf accurately assessed enterprise readiness with respect to cloud adoption by noting that customers are not interested in replacing traditional data centers with cloud based environments. Customers typically want to supplement existing data infrastructures with IaaS and PaaS installations alongside private cloud environments and traditional data center ecosystems. In other words, hybridity is the name of the game with respect to enterprise cloud adoption at present, and Hilf's argument is that no one is better suited to recognize and respond to that hybridity than Microsoft. In conjunction with the general availability of its Azure IaaS platform, Microsoft pledges a commitment to "match Amazon Web Services prices for commodity services such as compute, storage and bandwidth" alongside "monthly SLAs that are among the industry's highest."

Microsoft also announced new, larger Virtual Machine sizes on the order of 28GB/4 core and 56 GB/8 core in addition to new Virtual Machine image templates featuring a gallery of image templates including Windows Server 2012, Windows Server 2008 R2, SQL Server, BizTalk Server and SharePoint Server as well as VM templates for applications that run on Ubuntu, CentOS, and SUSE Linux distributions. Overall, the announcement represents an incisive and undisguised assault on the market dominance of Amazon Web Services within the IaaS space that is all the more threatening given Microsoft's ability to match AWS in price, functionality and service. The key question now is the degree to which OpenStack and Google's Google Compute Engine (GCE) will emerge as major players within the IaaS space. OpenStack has already emerged as a major IaaS player, but it remains to be seen which distribution will take the cake at the enterprise level. Nevertheless, analysts should expect a tangible reconfiguration of IaaS market share by the end of 2013, with a more significant transformation in place roughly a year from the release in general availability of Google's Compute Engine, which was released in Beta in June 2012.