Having worked for Morgan Stanley, Merill Lynch and UBS as a Buyside Analyst, Sofia left the corporate world in 2012 to set up Rockpack – the world’s best social video platform. Originally from the US, Sofia now lives and works in London with her husband and two children.

Sofia Fenichell is the Founder and CEO of video community Wonder Pl. With over 15 years’ experience in technology investment Sofia has advised early stage internet businesses in the e-fashion, social network and security sectors on all aspects of business development, marketing and financing. Before Wonder, Sofia was Founder and CEO of Rockpack – a video discovery app for iOS which secured $2 million in seed funding from Qualcomm and the long-time Head of Apple in Europe, Pascal Cagni, amongst others. Sofia was also responsible from forming the company’s board of advisors which included Stephen Fry, Jamie Byng (Publisher and MD of Canongate Books), Sean Knapp (Co-Founder and CPO of Ooyala), Philip DeBevoise (Co-Founder of Machinima) and Zach Leonard (Digital MD at The Independent Group). A mother of two, Sofia cut her teeth in venture capital working at a number of the world’s most reputable hedge funds and investment banks including Caxton Associates, Morgan Stanley, Meryll Lynch and UBS. Responsible for the technology, telecoms, media, retail/luxury and consumer sectors she was voted Best Buyside Analyst across all sectors by Institutional Investor and Extel in 2005. Sofia has an MBA from Columbia Business School and a BA in History from Northwestern University. An avid environmentalist she has published a white paper on Chinese economic dominance in a resource constrained world titled “The Race to Post Oil’.