Aaron is both the visionary and technical mind behind Mint.com, now the leading free, online money management in the US. He designed Mint.com to meet the needs of people who value the immediacy of the web, simplicity and their free time. Prior to founding Mint, Aaron was an architect and technical lead for the San Jose division of Nascentric. Before Nascentric, Aaron worked for IBM and founded two web development and online marketing companies: PWeb and International. Aaron holds an MSEE from Princeton University and a BS in computer science, computer engineering, and electrical engineering from Duke University. He has 10 patents filed or pending. Aaron’s innovation leadership has been recognized by national and international organizations. CNNMoney identified him as one of six Money Heroes in the US in 2008, and Inc. magazine included him in a list of the Top 30 US Entrepreneurs under 30. He was named one of just 34 worldwide Tech Pioneers by the World Economic Forum of Davos, Switzerland in 2008.

Aaron’s financial personality? Über-Frugal but lusting in his heart for exotic travel.