When Abe Gurko packed his bags and moved from New York City to Hollywood, he wasn’t leaving a career in the fashion industry to chase the usual dream of becoming a movie star. “I wanted to be a mechanic to the machine called celebrity,” says Abe. “I wanted to know how it worked.” Over the next few years, Abe developed his skills as a behind-the-scenes creative force by working on a daily variety-talk show and running the production company for arguably the coolest woman in Hollywood—Carrie Fisher. As Fisher's liaison, Abe read all incoming scripts, met with studio development executives and worked as Associate Producer on Fisher's talk show, "Conversations from the Edge” for Oxygen Media. Along the way he acquired an intimate knowledge of the entertainment industry and chose to bring his star sensibility back to New York City.
He established ABE-NYC, INC., a boutique public relations and event production company servicing a diverse list of clients. Abe has been producing high–profile events under his own moniker for over a decade. With a sensibility honed in the inner-circles of New York, Los Angeles, Amsterdam, Miami, Berlin and Reykjavik, he has produced film premieres, fashion shows and product launches, races in Central Park, and spearheaded alternative design industry events that have led to the establishment of New York Design Week. Six months ago, Abe started his blog, I Mean…What?!?, an online forum to discuss, “What’s not quite right in the worlds of fashion, entertainment, politics…well…pretty much every category on Earth”. The site is read daily by thousands of targeted influencers and notables and will re-launch in the New Year with an expanded format.
Most importantly, he has formed enduring relationships with key media outlets and today serves as a vital public relations resource for his clients, who range from fashion designers and independent artists to restaurateurs, conservationists and major corporations. His fundraising activities have helped raise millions of dollars for AIDS and other critical charities as well as theatrical productions in both New York and Los Angeles.