After an epiphany in 1997 changed the way Ari related to food, his heart opened up to the impact every person’s life has on countless beings and the world at large. Soon after this insight, Ari had a vision of himself attaining all of his worldly goals and dreams (aka the American Dream), yet still feeling empty inside. Thus began his journey, which has culminated in the development of The Pollination Project. In Ari’s day job he oversees a real estate re-development company that focuses on the triple bottom line of people, planet and profit. He shares with his wife, Becky, a doctor who cares for underserved populations, the desire to serve others and act as a role model for their two young boys. Ari also leads meditation and yoga workshops and actively experiences the challenges of being a modern-day yogi, and the delusion that life can be compartmentalized into separate boxes such as family, work, hobbies/exercise and spirit. As a committed peace activist, Ari remains constantly challenged to live his life in alignment with his values, and to utilize the numerous privileges he has been given to turn seeds into blossom and blossom into fruit.