President, Abrams Creative Services

President, LA City Board of Neighborhood Commissioners

Your browser may not support display of this image. Al Abrams is a Los Angeles-based PR, public affairs and marketing professional who specializes in providing strategic, political and high-level messaging consulting for real estate companies involved in large developments, controversial land-use issues and local ballot measures.

Al also is a reviewer for new golf products and golf travel destinations and he has represented professional sports athletes such as Major League baseball players Steve Finley and Sterling Hitchcock.

Al is a highly-requested writer and speaker on contemporary political strategies and neighborhood activism. He lectures frequently to business, industry and government on how to create, nurture and maintain positive relationships with community leaders and local grassroots organizations.

Al was appointed by Mayor Antonio Villaraigosa to a 5-year term as Commissioner on the Board of Neighborhood Commissioners. He was elected President of the Board in 2010.

Al is CEO of Abrams Creative Services, a Tarzana-based PR and public affairs consulting company. He is the creator of ShopLA, (, the Los Angeles' new “Buy Local” initiative, and he contributes regularly to his blog at

As examples of Al’s PR work, cut and paste the attached URLs into your browser:

Al has managed campaigns of candidates and ballot measures in Los Angeles and throughout California, including Mayoral and City Council races, as well as Measure I in Walnut Creek, Measure H in Agoura Hills and Measure Z in Westlake Village. In his political work for national candidates spanning four decades, Al has worked on the broadcast media campaigns of Sen. Robert Kennedy of Massachusetts, Sen. Philip Hart of Michigan, Sen. Al Gore, Sr. of Tennessee, former Supreme Court Justice Arthur Goldberg, and President Jimmy Carter of Georgia.

Al serves as PR and public affairs counsel to professional athletes, authors, celebrities, and Fortune 500 companies specializing in consumer electronics, music, and interactive digital entertainment.

Al's corporate marketing work has been the subject of articles in the New York Times, Advertising Week, Corporate Communications Magazine and Games Business Magazine. Al lectures on innovative, cutting-edge uses of PR and new digital media and has been a featured speaker for three years at E3, the Electronic Entertainment Exposition, held in Los Angeles.

A broadcast marketing specialist, Al was screenwriter for the 10-part PBS series, "Mechanical Universe", which won multiple awards worldwide and was nominated for a Peabody Award for Broadcast Excellence. Al’s creative TV work garnered a Gold Medal from the New York International Film Festival and an Addy Award for Broadcast Advertising. Al graduated with a B.A. degree in Film and TV from the University of Maryland, did graduate work in Creative Writing and Film Studies at the American University in Washington, DC, and received his MFA degree in Film Directing from the American Film Institute in Los Angeles.

Al is dedicated to "giving back to his community" in the form of public service involving neighborhood empowerment issues, early education, encouragement of diversity, arts funding, and working as a volunteer to help neighborhoods with local political issues. Al serves as an active community leader and spokesperson regarding the quality of neighborhood beautification, planning and development, and the environment.

Al also serves as an elected Board member of the Tarzana Neighborhood Council, where he is Chair of its Government Relations Committee. He is a Board Member Emeritus of the Board of Trustees of the Mirman School for the Highly Gifted; Co-Chair of the 2008, 2009 and 2010 "Spirit of VIC" Awards Dinner that helps feed over 100,000 people annually in the San Fernando Valley; Co-Chair of the EmpowerLA Congress of Neighborhoods; and, he provides pro bono consulting to various local charities and foundations. Al also served as Charter Board Member and helped raise $1.2 million for the Tarzana Community and Cultural Center.