Alex and Brenda are residents of New York. Alex is a graduate of New York University. After a long career in marketing, Alex started an Internet travel website. Upon sale of the successful venture in 2005 he donated $500,000 to create The Buddy Fund, a non profit dedicated to the welfare of animals worldwide. Brenda is a graduate of Pace University and is in the legal profession. Both dog lovers, Alex and Brenda founded in 2007 and were married in October 2009. The husband and wife team dedicate a significant amount of their time and energy to raise awareness of the number of dogs being killed and helping save dogs from needless death.