Alvaro Fernandez CEO & Co-founder of SharpBrains.com

Alvaro Fer­nan­dez, named a Young Global Leader by the World Eco­nomic Forum, is the CEO of Sharp­Brains.com, a lead­ing inde­pen­dent mar­ket research firm track­ing health and well-being appli­ca­tions of brain science. A sought-after national speaker, he has been quoted by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Mr. Fer­nan­dez is the co-author of the new book The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age, rec­og­nized as a “Best Book” by AARP, and the editor-in-chief of the mar­ket report “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain func­tion­ing." He also wrote the acclaimed arti­cles Prepar­ing Soci­ety for the Cog­ni­tive Age, pub­lished in Fron­tiers in Neu­ro­science, The Busi­ness and Ethics of the Brain Fit­ness Boom, pub­lished in Gen­er­a­tions, and co-authored The Global Agenda Coun­cil on the Age­ing Soci­ety: Pol­icy Prin­ci­ples, pub­lished in Global Pol­icy.

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