AVICHAI "AVI" KREMER, Chief Executive Officer, is a co-founder of Prize4Life, Inc. and former Chairman of the Board. Kremer was diagnosed with ALS in 2004 and since then he has worked as the CEO of an ALS nonprofit, IsrALS • the Israeli ALS Association, where he raised funds to launch multiple ALS research projects in Israel. He has also worked to promote ALS research at the Harvard Center for Neurodegeneration and Repair and the Massachusetts General Hospital. Before attending Harvard, Kremer was a project manager for Elbit Systems, Ltd. Previously Kremer was a Captain in the Israeli Defense Force. Kremer holds an MBA from the Harvard Business School and his B.A. degree in Computer Science from the Technion Israel Institute of Technology. Kremer was recognized in 2006 with the Harvard Business School's prestigious Dean's Award for making an outstanding contribution to Harvard and society.