GE Chief Marketing Officer Beth Comstock leads GE’s organic growth and commercial innovation initiatives, and the sales, marketing and communications functions. She is responsible for the GE-wide business platforms ecomagination, devoted to reducing environmental impact with new technology, and healthymagination, focused on using innovation to deliver better, more affordable care, to more people.
Before her appointment to chief marketing officer in 2003, Comstock spent two years as president of integrated media at NBC Universal where she oversaw ad sales, marketing and research, and led the company’s digital media development and distribution. Previously, Comstock held a succession of roles at GE, NBC, CBS and Turner Broadcasting. She is a trustee of the Smithsonian's Cooper-Hewitt National Design Museum and is a graduate of the College of William and Mary.