Bill Roth is the founder of Earth 2017, a company that coaches business owners and leaders on how to generate superior results using proven business best practices that connect with customers going smart, healthy and green.

Earth 2017’s name is sourced from Roth’s professional economic analysis forecasting 2017 as the milestone year when sustainable goods and services achieve $10 trillion of annual global revenues equal to 20% of the world’s Gross Domestic Production.

Roth is a recognized cleantech pioneer having led the team that launched the first hydrogen fueled Prius. His leadership roles have included serving as President of Cleantech America, COO of Texaco Ovonics and Sr. Vice President of PG&E Energy Services.

U.S. Hispanic Chamber of Commerce Foundation Green Builds Business:
Roth serves as the Green Business Coach for the USHCC Foundation’s Green Builds Business program sponsored in 2011 by Walmart. Through this program Roth has coached hundreds of small business owners in cities across the United States on their design of a green project that will make them money and a difference within 90 days. Program participants have succeed in cutting costs, reducing emissions and winning new customers. One example is JJH Auto Body Repair in Salt Lake City that applied Roth’s best practices for going green and won Avis as a new customer.

The Secret Green Sauce:
The Secret Green Sauce is Roth’s latest book that profiles case studies of business best practices for making money going green.


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