Bob Deutsch Cognitive Anthropologist

Bob Deutsch Ph.D., is a cognitive anthropologist, founder of consultancy Brain Sells, and author of the book The 5 Essentials: Using Your Inborn Resources To Create a Fulfilling Life (Penguin: Hudson Street Press, 2013). His insights into human behavior have made him a valuable asset to the State Department and the Department of Defense. His commercial clients have included MasterCard, American Express, Pfizer, Apple, HSBC Bank, National Geographic and The Johns Hopkins Medical Center.

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