Caroline Giegerich is a digital marketing consultant and Tedx speaker. She has spent 15 years as a marketer in entertainment, digital strategist, tech blogger and social media consultant. After realizing the need for balance, she became a digital detox encourager helping others to re-connect to the physical world and loved ones. She is the Founder of Daily Marauder, a digital consultancy focused on client profit-bearing results. Previously, she was Executive Director of Digital Marketing for Smashbox Cosmetics managing e-commerce, search, social, digital media, and in-store technology. As Vice President, Innovations at Initiative, she managed a team devoted to emerging advertising solutions for clients across outdoor, TV, digital and social. As Manager of Emerging Platforms & Technologies at HBO, she leveraged new opportunities in the digital space. She started her career in television as Associate Manager of HBO on Demand managing product marketing on popular campaigns like the last season of The Wire.