Caroline Vanderlip joined SharedBook Inc., parent company of AcademicPub, as its Chief Executive Officer in March 2004. She is responsible for guiding the strategic and operational direction of the company. Ms. Vanderlip has 30 years of progressive leadership, managerial and entrepreneurial success within the Internet, telecommunications, and cable TV industries.
Prior to SharedBook, Ms. Vanderlip served as Executive Vice President of ACE INA, an insurance holding company, where she also was President of a subsidiary venture specializing in employee benefits, YouDecide.com. She served as Chief Executive Officer of Softbank Interactive Marketing, a database-driven, interactive solutions firm in 1997, and President of AT&T's Personal Online Services group from 1995 to 1997.
From 1988 to 1995 Ms. Vanderlip was employed in various senior executive roles at NBC, the last being Senior Vice President, NBC Cable & Business Development, where she helped launch NBC SuperChannel throughout Europe. At CNBC, she helped construct the original business plan and became one of its first employees, responsible for all affiliate sales and marketing activity of the now multi-billion company.
Prior to NBC, Ms. Vanderlip held various senior level sales and marketing positions in the print, TV syndication and cable TV businesses.
Ms. Vanderlip holds an M.B.A. in Finance from New York University and a B.A. in American Studies from Vassar College.