Carter Reum (pronounced “reem”) is the visionary social entrepreneur who co-founded The World’s First Açaí SpiritTM, VeeV®, and created the first alcohol company to become certified carbon neutral. Carter and his brother Courtney combined their personal philosophies and passions to find a niche in the spirits marketplace for the eco-friendly liqueur, launching VeeV in May 2007.
Carter and Courtney discovered Açaí, a fruit known for its antioxidants and health benefits, in Brazil while on a surfing trip, and immediately began developing a liqueur that fuses the exotic berry with all- natural ingredients and column distilled base wheat spirit. Carter and Courtney made an eco- conscious commitment by donating 1% of sales to environmental causes through 1% for the Planet®, and by the progressive step of becoming the first and only certified carbon neutral spirits company in the world.
Carter cultivated his knowledge about entrepreneurship and small business startups working for Champ Ventures in Sydney, Australia where he evaluated hundreds of start-up opportunities and executed investments on behalf of the fund. He was an investment banker in the industrial division at Goldman Sachs in New York City, working with diverse clients such as Honeywell, KKR, and Lockheed Martin. Carter holds a Bachelor of Arts from Columbia University.
“VeeV has given us a cause and a purpose. We have taken increasingly larger steps to become a socially-minded, green, and eco-friendly company which in turn has translated into our daily lives,” says Carter.
VeeV’s May 2007 launch garnered the attention of Hollywood’s elite, quickly becoming a favorite spirit of Angelenos. Carter and Courtney secured VeeV’s distribution in hot spots like the Beverly Hills Hotel and the Four Seasons, and has become the spirit of choice at many A-list parties. Acclaimed in regarded publications from The New York Times to Fox Business News and People Magazine, in less than three years VeeV has expanded nationwide with a strong focus on 12 major metro markets including—Chicago, San Diego, San Francisco, Miami, New York, Las Vegas, Chicago, Dallas, D.C, Boston, Atlanta and Seattle.