César M. Melgoza is founder and chief executive officer of Geoscape, a business intelligence company that creates automated systems, data, analytics and research focused on high-growth consumer segments in the North America and Europe. Melgoza is a leading innovator and thought-leader on business strategy, consumer insights and public policy.

Melgoza is a member of the board of directors for the U.S. Hispanic Chamber of Commerce, where he also serves on its Executive Committee. He is also a board member of Florida State University’s Center for Hispanic Marketing Communications and founder of the New Mainstream Business Summit, an annual gathering of multicultural business leaders.

Prior to founding Geoscape, Melgoza fulfilled key roles at two Silicon Valley firms — Apple and Strategic Mapping. He holds a bachelor’s degree from The University of California and a master’s degree from the University of Texas at Austin.

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