Christel is a digital native who loves great thinking and strategy. Currently leading content development, marketing and strategy as the Regional Content Lead for Asia Pacific, Middle East and Africa at Twitter.
Previously, Christel led Social Business for Samsung Asia, covering social business, CRM, marketing, analytics, & advocacy.
At Havas Media Group, Christel had the privilege of working on digital strategy, marketing and content strategy for DBS Bank, Intel, Toshiba, Globe Telecom, Hong Kong Tourism Board, Unilever, and KLM Airlines.
Christel is an avid student of leadership, and a constant thirst for learning helps keep her on her toes in this ever-evolving digital landscape. She enjoys giving back to the community- by mentoring startups at Singapore Startup Women Weekend, and working with Google & The Athena Network Singapore & Asia-Pacific to conduct digital training for the pilot "Women Entrepreneurs on the Web" program in Singapore.
Writes at Huffington Post: http://huffingtonpost.com/christel-quek , Harvard Business Review: http://blogs.hbr.org/christel-quek/ and on her site: http://ladyxtel.com