Christine Crandell President, New Business Strategies

As President of New Business Strategies, an international B2B market strategy consultancy, Christine leads client services teams serving customers worldwide. Widely published the business press and a blogger for, she has keynoted and spoken on improving marketing ROI, actionable buyers’ journeys, and customer loyalty. Christine thought leadership has led to recognition in 2012 as one of the top twenty women in Sales and Marketing by the SLMA, one of the top 15 leaders in social selling, and one of Silicon Valley’s Most Influential Women by the Silicon Valley/San Jose Business Journal.