Called “such a nice zealot” by the NY Times, Dan Mathews is the creative force behind many of PETA’s colorful crusades. He created the iconic “Rather Go Naked Than Wear Fur” campaign and has recruited stars as diverse as Pink, Paul McCartney, Pamela Anderson and Morrissey to lead the organizations efforts around the world. Dan convinced Calvin Klein to stop designing with fur after leading a raid of his office, pressured GM to stop using animals in crash tests by storming the auto company’s float in the Rose Parade, and persuaded Gillette to halt tests on animals after wheeling a TV into the company’s cafeteria to show graphic footage of the experiments. He was named among the world's most influential gays by Out magazine and has lectured at Harvard, Princeton, and Columbia University. Mathews’ irreverent memoir, Committed, was published by Simon & Schuster.