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A former professor of rhetoric at UC Berkeley and teacher of critical theory at the SF Art Institute, I am a writer and thinker who writes and thinks about philosophy, Nietzsche, death, Deleuze, tequila, films, images, a life well lived, and such. I am the author of Reading the Way of Things: Towards a New Technology of Making Sense (Zero Books). And sometimes companies pay me to help understand what it is they do. And sometimes I'm paid to name things.
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