David W. Jamieson

David W. Jamieson received his doctorate in Social Psychology in 1986 from the University of Waterloo, Canada. He has worked in academic, Canadian federal government, and marketing and public polling research positions since, as well as running his own consultancy. His area of expertise is theory and research investigating human attitudes and values: their formation, their change via self- and other-persuasion, their consistency with social behaviour, their ambivalence structures and their functional psychological underpinnings.

Since 1997 Dr. Jamieson has served as Chief Scientist at Environics Research, the oldest privately held major marketing and public polling company in Canada (founded 1970). He also serves as Chief Analyst for Environics’ Social Values Research Program, which for 30 years has continuously tracked human social values, needs, motivations and world-views in Canada, and in over 20 other countries. This work informs public policy and client advocacy issues as well as a wide range of commercial client areas including tourism, automotive and public transportation, health and pharma, and so on.

With Michael Adams, Environics’ founder, and Amy Langstaff, Dr. Jamieson has co-authored three books on socio-cultural change, including Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the prestigious Donner Prize for Canadian Public Policy writing in 2003, and which was named to the Literary Review of Canada’s LRC 100: Canada’s Most Important Books in 2007.