Dom Tolli Vice President, Emerging Products, Workplace Safety, American Red Cross

Dom Tolli serves as Emerging Products and Workplace Safety for the American Red Cross. Tolli, who has been with the Red Cross since August 2011, is responsible for developing products geared for aquatics, workplace safety and mobile technology apps.

He leads a team responsible for developing and distributing emergency preparedness tools and content to households, businesses, schools and organizations. This outreach enables the public to reduce the risk of injury, death, and property damage resulting from emergencies and disasters.

Tolli and his team have built award-winning mobile apps that put critical information and services at people’s fingertips when they need it most. From the First Aid app to the Hurricane app to the Earthquake app, all of these tools empower people with the knowledge they need at the time they need it.

Tolli and his team created a revised Ready Rating service to help businesses, schools, and organizations assess and improve their disaster readiness. A Ready Rating Assessment quantifies a company’s level of preparedness. From here, organizations take specific next steps to improve their preparedness level, create a customized emergency response plan, and the ability to compare their level others in their industry or state.

In 2012, he was one of nine American Red Cross employees and volunteers honored by the White House as Champions of Change for their work building resilient communities at home and abroad.

Prior to the Red Cross, Tolli served in senior marketing and product development positions at large technology companies such as Nuance Communications, Virgin Mobile USA, and AT&T.