Dr. Alexander Haldemann is CEO of MetaDesign, an award-winning brand and design firm with studios in Asia, Europe, and North America. Founded in 1979, MetaDesign has created brand experiences for clients such as Apple, Adobe, Nike, Four Seasons, Intel, and 23&me.

Alexander has led communication programs for some of the world’s leading brands. His work has received awards from Rebrand 100, Communication Arts, IF Communication Design, Red Dot, and the Best of Corporate Publishing. He lectures on brand strategy and reputation management for business schools and industry groups around the world. Fluent in English, German and Italian, he holds a PhD in Economics and Political Science from the University of Zurich, and an MBA in International Management from the University of St. Gallen, Switzerland.

And on weekends he enjoys catching up with the family, skiing in the alps, the old fashioned newspaper, and beating his son at backgammon.