Erica Heinz — graphic designer, illustrator, wellness blogger, and yoga teacher — founded Yogoer.com to make it easier for busy New Yorkers to stay fit. Ten years as a web designer taught her the challenges of balancing work and life; six months of intense yoga training showed her how to get the balance she craved. Since 2001, Erica has explored the full range of yoga disciplines, including Bikram, Ashtanga, Sivananda, Anusara, Kundalini, Forrest, and Body-Mind Centering. She has studied with Jhon Tamayo, Sabina Stahl, and Paula Tursi; Kudrat Kaur, Dharma Mittra, and Leslie Kaminoff. She was certified in Atmananda vinyasa yoga in 2004. She continues to design, focusing on socially-conscious web sites, and just launched the Yogoer iPhone app. She is designing a yoga book due out in 2010.