Professor Ivbijaro is WFMH President (www.wfmh.org). He is a family doctor and specialist in Primary Care Mental Health and mental health service re-design. He produced ‘Integrating Mental Health Into Primary Care: a global perspective with WHO in 2008, has presented papers and original thinking on primary care mental health integration at many local and international conferences and has published a range of articles in peer reviewed journals. He recently edited a book entitled ‘Companion to Primary Care Mental Health’ an international collaboration of 110 authors from all continents of the world, published in 2012, to promote access to and delivery of primary care mental health globally which received a five star (100%) Doody’s Review. Professor Ivbijaro chaired and completed the Case for Change for Mental Health for London, UK in 2011, has contributed to the Mental Health Service Pack in the European Union (EU) which advocates for the development of mental health services in all member states of the EU and his contribution to the UK National Health Service was recognised in 2012 when he was awarded an MBE (Member of the Order of the British Empire) by her Majesty the Queen and is an International Distinguished Fellow of the APA (American Psychiatric Association). He is the President of the World Dignity Project (www.worlddignityproject.com) to address mental health stigma.