The philosophy behind Ideal Bite is simple: If we all knew what we could do in the day to day to impact the planet and our communities in a positive way, we’d do it. We know from countless studies, personal experience, and common sense that negative environmental messages aren’t very helpful. We don’t want someone to tell us what’s wrong…unless we understand how we can help. As concerned as we are, few of us are willing to change our lifestyle for a vague “greater good.” We need more than that: a personal reason to make a change, and the knowledge and inspiration to follow through.

But for most of us, there are not enough hours in the day as it is, never mind finding the time to learn which products are environmentally friendly and which aren’t, or what a label means when it says “organic,” “natural,” or “sustainable.” Ideal Bite is here to help, providing insight and inspiration, level-headed advice, and tried-and-true recommendations for people who aspire to align their everyday actions with their personal values.

Ideal Bite offers bite-sized ideas for light green living – ideas for real people who lead busy lives and want to make small changes that add up to big results. Our Daily Tips cover everything from biodynamic wine to eco-pet products to organic cosmetics. The secret sauce? A spoonful of “incremental environmentalism” combined with a keeping-it-real attitude.

The mission of Ideal Bite is to create a more sustainable world by connecting enlightened companies with responsible consumers who are ready to make small changes that add up. Ideal Bite is a sassier shade of green.