James Forr Director, Olson Zaltman Associates

James Forr is a Director at Olson Zaltman Associates, a global market research firm based in Pittsburgh, Pennsylvania. Olson Zaltman was founded by Dr. Jerry Olson, Professor Emeritus at Penn State University, and Dr. Gerald Zaltman, Professor Emeritus at Harvard Business School. The company’s client list includes 18 members of the Fortune 100, along with non-profit and public sector clients like the AFL-CIO, the Robert Wood Johnson Foundation, and the Arizona Department of Health Services.

Since joining Olson Zaltman in 2000, Mr. Forr has conducted more than 1,000 in-depth one-on-one interviews and has managed projects for clients in a variety of business sectors. He holds a master’s degree in business administration from Penn State University.