Jana Schilder is managing partner of First Principles Communication (http://www.FirstPR.ca), a mid sized Public Relations agency that specializes in media relations, employee communications, corporate social responsibility and marketing communications. Public Relations has four functions: to establish, promote, protect -- and sometimes salvage -- the reputation of an organization. The reputation of any organization is its most important asset.
Jana has been in PR for 30 years in senior roles at some of Canada’s business leaders: Canadian National Railway, Hydro One, Nortel, and Digital Equipment Corporation. The firm’s clients include professional services firms in Law and Finance, as well as green products and technologies.