Jeanie Pyun is the editor of Sprig.com, a green lifestyle website whose mission is inform and inspire 95% of the consumer population to become 5% more green, as this approach will have a greater positive impact on the environment than the other way around. Before Sprig.com, she was the editor of Organic Style magazine, co-editor of InStyle Home, and has worked at or written for such publications such as Details, Vanity Fair, Mademoiselle, Vogue and Salon.com.