Jeff Goodby is co-founder and co-chairman of Goodby, Silverstein & Partners in San Francisco, the company that Adweek Magazine recently chose as Agency of the Decade.
GS&P has also been Agency of the Year in Advertising Age, Adweek, and Creativity Magazines several times each, and has also been selected as Digital Agency of the Year in Advertising Age, Business 2.0, and by the One Club of New York. The firm is widely acclaimed for most successfully integrating traditional and digital media arts.
Many of GS&P’s campaigns -– got milk?, the Budweiser Lizards, Hewlett-Packard “Invent,” the National Basketball Association’s “I Love This Game,” and the E*TRADE chimpanzee among them -– are in the permanent collection of the Museum of Modern Art in New York. The got milk? campaign Goodby originated has spawned hundreds of imitators that are now listed in several places on line.
In 2002, Goodby served as the president of the Cannes Advertising Festival and has been head of the pretigious Titanium Jury. He has also chaired judging for the ANDYS, and the One Club. In 2010, Adweek named him, along with Rich Silverstein, Executives of the Decade. The two of them were key players in the 2009 industry documentary, “Art & Copy.”
Goodby grew up in Rhode Island and graduated from Harvard where he wrote for The Harvard Lampoon. Three years were spent as a political reporter in Boston. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney at Ogilvy & Mather, whom he still thinks of as his mentor. It was with Riney that Goodby learned his reverence for surprise, humor, craft, and restraint.
He continues to believe that his success is a happy confluence of his mother, a painter, his father, a Wharton graduate, and his family, a constant reminder of irony and humility.
Goodby is also a director, printmaker, and illustrator whose work has appeared in Time and Mother Jones. Two commercials he directed were selected among the top 30 advertising films of the ’90s by The One Club of New York. The website based on his “Poemhouse” installation in St. Helena, California (poemhouse.org) has received thousands of visitors.
In 2006, he was inducted into the Advertising Hall of Fame.
Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses, and probably some other things he doesn’t know about.