Born and raised in California, Jeff Squires is a Senior Trends Consultant at PSFK. After completing his studies at UC Berkeley, where he majored in sociology with an emphasis in media and communication, Jeff relocated to New York where he has been working in the trends industry for the past three years. During his time at PSFK, Jeff has been a consistent voice on the website, helped manage and organize PSFK's conferences and salons in NY, London, Singapore, San Francisco, and Los Angeles, and worked with clients such as SK Telecom, Target, and Apple.