Jessica Amason is the Viral Media Editor for BuzzFeed.com, where she investigates viral marketing and the contagious web. Jessica is also the creator of "viral sensation" Thisiswhyyourefat.com and its forthcoming book adaptation (HarperStudio 10/27). She has worked as a Lead Blogger at AOL's web culture blog, Urlesque.com, correspondent for WePCTV and hosts New York media events like Internet WeekNY's Webutante Ball. Prior to developing a fascination with the social web, Jessica was a music journalist for The Associated Press and Aquarian Weekly. She has appeared as a guest on CNN, Headline News and Pop17 and her work has been covered by the Today Show, Time Magazine, New York Times and Wired.