As the President and Co-Founder of Arkadium, Jessica Rovello is responsible for overseeing the strategy and development of online games that help to engage consumers, drive increased interaction times and improve bottom line results. Her expertise in consumer marketing for technology and entertainment companies and her love of games has translated into successful deployments for clients that include Hearst Magazines, National Geographic, Mattel, Fandango, 20th Century Fox and many others.
Before founding Arkadium, Ms. Rovello was Vice President of Marketing and Creative Services at On2 Technology (AMEX: ONT), a broadband technology company. Prior to joining On2, she was Director of Online Services for Artisan Entertainment, an independent film company, where she managed and produced the web site for one of the most successful independent films in history, The Blair Witch Project. The ground breaking project was the first successful marketing and publicity effort to use the Internet to expand upon a film's storyline.