Joe Kapp is the CEO of Behavioral Business and successful serial entrepreneur, having started his first business at age 19. In 2016, he was appointed for a 2 year term to the National Advisory Council on Innovation and Entrepreneurship by U.S. Commerce Secretary Penny Pritzker. Working in rural Appalachia, Mr. Kapp has worked with hundreds of entrepreneurs and business owners helping them launch and expand their businesses. A seasoned entrepreneur, Kapp has lead numerous teams to create an array of successful ventures. He served as the Entrepreneur-In-Residence at Eastern WV Community and Technical College. Mr. Kapp started and sold a successful financial services firm, having worked with high net worth families on financial and estate planning. Recognized nationally for his work, he has authored many articles including an article for the peer reviewed Journal of Financial Planning, which was cited as part of the official record for a United States Supreme Court case. Mr. Kapp has also been quoted in numerous articles from the Associated Press, AARP, the Washington Business Journal, the Washington Times and Investment News, among others. Mr. Kapp has also served as the personal financial columnist for the Advocate magazine. Mr. Kapp has a degree in economics from Florida State University and a Master’s Degree in government administration from the University of Pennsylvania.