Joel is the creator of Impossible HQ, a brand platform for pushing your limits, telling a great story and doing something impossible. Laid of from his part-time UPS job and fed up with an average life, living in his parents basement, Joel decided to start living a life worth writing about. He made a list of things he always thought were impossible and started doing them. Since 2010, he has run dozens of triathlons, a marathon, started his own business, and created Impossible HQ: a community of people focused on doing the impossible through physical challenges, adventure, and service.