John Covach is the Director of the University of Rochester Institute for Popular Music and Professor of Music at both Rochester and the Eastman School of Music. He is the author of the leading textbook on the history of rock music, What's That Sound? An Introduction to Rock and Its History (Third Edition, WW.Norton & Co., 2012) and co-editor of Sounding Out Pop (Michigan, 2010), Understanding Rock (Oxford, 1997), American Rock and the Classical Music Tradition (Harwood 2000), and Institutions, Traditions, and American Popular Music (Harwood 2000). Professor Covach also maintains an active career as a performing and recording musician.